Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub. Description and Requirements
Lenovo's Infrastructure Solutions Group (ISG), a ~$10B business unit, provides end-to-end IT solutions and services for organizations at any scale. We empower our customers to dramatically accelerate their organizations, improve their industries, and solve humanity’s greatest challenges. A trusted partner every step of the way, we provide reliable infrastructure and support with Smarter Infrastructure Solutions, AI, Cloud Computing, As-A-Service, Edge Computing, and more.
Key Responsibilities
The Infrastructure Solutions Group (ISG) Global Campaign manager is the global, strategic leader in driving B2B ISG marketing campaigns aimed at IT Decision makers across Enterprise Small Medium Business customer segments. This marketing professional will be responsible for end-to-end campaign strategy, planning, strategic agency partner engagement, content sourcing/creation, and optimization of integrated marketing campaigns in alignment with business and marketing goals.
This team player gets excited about leading and partnering to deliver integrated marketing campaigns to build brand awareness, consideration, and demand for Lenovo infrastructure products and solutions.
This is a cross-functional and collaborative position that will work closely with teammates, Corporate and Geography (Geo) marketing teams, product teams and alliance partners.
Overview of role
Own the global campaign strategy, development and optimization for ISG multi-channel end-user marketing campaign(s) to drive awareness, thought leadership, and demand with our target audienceLead the ISG relationship management with global, strategic agency partnerAlign campaign objectives to targeted ISG business objectives and in coordination with Geo marketing Design and lead the overall ISG global campaign content strategy to include: Alignment with Geo marketing to deliver campaign content for local execution Sourcing, development and delegation of content assets needed for campaignContent tactics aligned to strategic messaging frameworksCollaborate with ISG Partner Marketing for integration of alliance partners within global campaigns with funding support via market development funds (“MDF”) Leverage messaging frameworks developed across Solutions marketing, ESMB & AI segments, Product and Alliance marketing focal for campaign amplification Partner with global marketing ops to establish global campaign dashboard to measure and optimize campaign results (e.g., benchmarks, KPIs, optimizations, effectiveness, etc.)Participate as the ISG lead in cross-business group B2B campaign initiativesLead and influence through collaboration to ensure cross company initiatives benefit ISG objectivesOversee headquarter campaign budget management to ensure funding is utilized as planned and in compliance with all internal finance and procurement policies.Basic Qualifications:
Bachelor's Degree required8+ years B2B campaign experience Preferred Qualifications:Strong B2B Campaign Management – recent experience developing and managing B2B marketing campaigns, programs, platforms, content creation, nurture strategies, agency managementB2B marketing in technology industry Excellent verbal, written, interpersonal communication skillsProven ability to work in a demanding, fast paced environment and manage multiple programs at one timeExceptional Project Management - organizational skills with an ability to prioritize independently, and delegate tasks when appropriate.Ability to manage budgets / Excel spreadsheetsAptitude for engaging across multiple teams and internal/external stakeholders to drive efficiency and optimum outcomesProficient in Microsoft Powerpoint, Excel
The base salary range budgeted for this position is $131,000- $175,000. Individuals may also be considered for bonuses and/or commissions. Lenovo’s various benefits can be found at www.lenovobenefits.com.
In compliance with Colorado's EPEWA, the expected Application Deadline for this position is 2/28/2025 this applies to both internal and external candidates. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class. Additional Locations: * United States of America - North Carolina - Morrisville * United States of America * United States of America - North Carolina * United States of America - North Carolina - Morrisville