Sr. Marketing Manager - Adults, LEGO® Star Wars™ + **Location** Billund, Denmark + **Job ID** 0000022280 + **Category** Sales, Marketing & Product Management **Job Description** **Do you thrive on creating innovative marketing strategies** **, and a** **re you excited by the challenge of engaging a passionate fanbase?** **Join us as a Senior Marketing Manager for LE** **GO®** **_STAR WARS_** **™ and lead the charge in bringing the galaxy's favorite saga to life through groundbreaking campaigns and strategic partnerships!** **Core Responsibilities** Overall, you will set and implement long and short-term strategiesandplans forLEGO® _STAR WARS_ ™to deliver on brand and commercialobjectives. This role has afocus on theAdultconsumergroup, and responsibilities include: + Develop and implement key parts of the Global Marketing strategy forLEGO® _STAR WARS_ ™, focusing on communication, marketing innovation, and campaign deployment. + Lead the creation and execution of top-tier Owned, Earned, Shared & Paid (OESP)marketing campaigns,grounded in consumerinsights,todelivercontinuous fan engagementanddesire. + Drive alignment and collaboration acrossa wide spectrum of internal and external collaborators. + Foster a collaborative partnership with IP Partner to unlock marketing opportunities and explore new channels to engage _STAR WARS_ ™ Adult Fans. + Serve as the main contact forAdultaudience leads and Fan community engagement, ensuring strategic coherence and excellent execution, and provide input on theAdultproduct assortment strategy and recommendations. _Please note the role is based in Billund (Denmark), and relocation_ _assistance_ _is not offered._ **Play your part in our team succeeding** This opportunity exists within our Product and Marketing Development (PMD) organization, where there are two Product Groups (PG); Core Businesses and New Businesses. Both are jointly responsible for the current and future portfolio of franchises and the global P&L – ensuring strategies are developed and carried out that deliver on short and long-term commercial and strategic ambitions. TheLEGO® _STAR WARS_ ™franchise is part of the PG Core BusinessEntertainmentIP Team and offers a unique opportunity to develop innovative products and build marketing propositions for a cross-generational audience of kids and adults. As part of the marketing team, this role will play an outsized role in building LEGO®love with one of the most iconic global IP licenses, _STAR WARS_ ™. **Do you have what it takes?** + Substantialmarketingexperiencefrom a strongconsumer brand -preferably in a global or regional role, with a proventrack recordin communication development and high intuition for business. + Passion for fandom marketingand communityengagement experience is an advantage + Effective communication skills- greatrelationship builder and negotiator with proven ability to create followership with a diverse group of team members and partners across multiple business areas, geographies, and agency partners. + Experience working with third-party IP partners and building strong collaborativerelationshipsinternally & externally. + Stronganalytical skillsworking with insights and translating them intoactionable recommendations. + Result-focused withexpertisein decision making, analytics, time management, and marketing innovation. + Consumer-centric approach with a curiosity to try new things, evaluate business potential, and turn insights into action. + High level Proficiency Microsoft Office, specifically Excel and Power Point, Google Analytics, Power BI. + Takes initiative,recognizesand acts on opportunities, and thrives in a team setting. _\#LI-EH1_ Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible. **What’s in it for you?** Here is what you can expect: **Family Care Leave** - We offer enhanced paid leave options for those important times. **Insurances** – All colleagues are covered by our life and disability insurance which provides protection and peace of mind. **Wellbeing** - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. **Colleague Discount** – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount. **Bonus** - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme. **Workplace** - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. **Join the LEGO® team today.**