Sr. Marketing Manager - Kids, LEGO® Star Wars™ (parental cover) + **Location** Billund, Denmark + **Job ID** 0000022438 + **Category** Sales, Marketing & Product Management **Job Description** **Are you p** **assionate about developing your already proven marketing skills in** **a very attractive** **global role?** **Bring your unique mix of commercial and creative skills into play and help craft compelling and innovative global marketing campaign within the LEGO® Star Wars™ team!** **Core Responsibilities** Overall, you will set and implement long and short-term strategies and plans for LEGO® _STAR WARS_ ™ to deliver on brand and commercialobjectives. This role has a focus on theKidsconsumer group, and responsibilities include: + Develop and bring to life key parts of the Global Marketing strategy for LEGO® Star Wars™, with a special focus on communication, innovation,strategyand deployment. + Betheprimary driver in creating and carrying out best-in-class Owned, Earned, Shared & Paid (OESP) marketingcampaigns;includingcontinuous engagement and a robust, insights-based communication toolbox. + Drive alignment and orchestrate collaborationacrossa wide spectrum of internal and external collaborators. + Foster a collaborative and mutually beneficial partnership with IP Partner to unlock shared marketing opportunities. + Drive communicationinnovation:explore new channels and discover new ways of engaging Star Wars™ kids and families. _Please note the role is based in Billund (Denmark), and relocation_ _assistance_ _is not offered._ **Play your part in our team succeeding** This opportunity exists within our Product and Marketing Development (PMD) organization, where there are two Product Groups (PG); Core Businesses and New Businesses. Both are jointly responsible for the current and future portfolio of franchises and the global P&L – ensuring strategies are developed and carried out and todelivershort and long-term commercial and strategic ambitions. The LEGO® _STAR WARS_ ™ franchise is part of PG Core Business Entertainment IP Team and offers a unique opportunity to develop innovative products and build marketing propositions for a cross-generational audience of kids and adults. As part of the marketing team, this role will play an outsized role in building LEGO® love with one of the most iconic global IP licenses, _STAR WARS_ ™. **Do you have what it takes?** + Substantialmarketing experiencefrom a strong consumer brand - preferably in a global or regional role, with a proventrack recordin communication development and high intuition for business. + Passion for fandom marketing and community engagement experience is an advantage + Audience First approach and to think consumer-first and know how to apply both creative and data to drive the right global initiatives and make theappropriate franchisedecisions. + Campaign Leadership Experience in developing and leading product campaigns, including agency management. Effective presentation and writing skills with the ability to convey a compelling and concise message, and to engage and inspire colleagues. + Experience in driving effective campaigns and communications beats connecting across a sophisticated OESP ecosystem with a particular focus on Owned, Earned and Shared media. + Effective communicationskills –agreatrelationship builder and negotiator with proven ability to through collaboration create followership with a diverse group of team members and partners across multiple business areas,geographies,and agency partners. + Results Oriented – Successful experience in decision making, analytics, time management, and marketing innovation skills. Ability to inspire change, try new things and evaluate business potential, turning findings into action. + Future thinking –representsa curiousmentality, focused on innovationandexperimentationwith new opportunities and partners. + High level Proficiency Microsoft Office, specifically Excel and Power Point, Google Analytics,PowerBI. _\#LI-EH1_ Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible. **What’s in it for you?** Here is what you can expect: **Family Care Leave** - We offer enhanced paid leave options for those important times. **Insurances** – All colleagues are covered by our life and disability insurance which provides protection and peace of mind. **Wellbeing** - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. **Colleague Discount** – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount. **Bonus** - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme. **Workplace** - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. **Join the LEGO® team today.**