To Apply for this Job Click Here
Our client, in the healthcare space, is looking to add a Sr. Marketing Specialist to their team. This is a 2+ month contract and would require you to go onsite 4-days a week to their office in Boston.
The ideal candidate has demonstrable experience developing and managing provider and B2B focused campaigns leveraging provider-centric channels and tactics. The Sr. Marketing Specialist will be crucial to their marketing efforts by developing and managing the execution of referral pipeline strategies and driving patient volume goals.
ESSENTIAL RESPONSIBILITIES / DUTIES:
· Lead provider-focused reputation and referral building campaigns and strategies utilizing provider- centric platforms.
· Strategically develop, project manage and execute multichannel (digital + print + events) marketing campaigns that clearly communicate objectives with a focus on provider engagement tactics (i.e., driving patient referrals within a specific specialty).
· Lead and execute annual U.S. News & World Report voting campaigns
· Support and expand efforts building relationships and stronger connections with community health centers to strengthen system referral network
· Lead and partner with team (creative, digital, social, email, media, etc) on campaign creative development and execution
· Conduct market research, analyze trends to enrich understanding of referring physician motivations,
beliefs and behaviors, and competitive landscape to inform campaign outreach, planning and execution
· Own campaign content creation from ideation to distribution to ensure voice and tone align with the brand, and engages provider audiences
· Explore new communication channels and engagement strategies to help us more effectively reach and connect across all audience segments
· Develop new strategies and tactics for increasing patient and referring physician loyalty and engagement.
JOB REQUIREMENTS
EXPERIENCE:
5-8 years of relevant marketing and communications experience is required.
Healthcare experience is a must
KNOWLEDGE AND SKILLS:
· Demonstrable experience utilizing digital, provider-centric channels
· Experience in event planning and medical conference participation (sponsorships, booth support, etc)
· Proven experience developing and executing on integrated marketing strategies and multimedia campaigns
· Proven experience fostering strong relationships with clinical teams, senior physician and administrative leaders
· Proven experience developing plans and strategies to effectively reach referring physicians
· Longstanding experience leading campaigns and projects in a matrixed environment with the ability to keep creative services, digital and social team members aligned to execute on visual projects such as print collateral, videos, landing pages, social media campaigns
· Demonstrable experience developing email marketing, social media and newsletter strategies
· Media buying and advertising experience preferred
· Proven digital and content marketing background
· Exceptional project manager
· Strong writer
· Strong presentation and communication (written and verbal) skills
· Experience with data analysis: can make sense of quantitative and qualitative information affecting the brand and can develop meaningful ways to act on insights
· Ability to be strategic with strong business acumen
· Knowledge of clinical trials and research and how they can be leveraged for reputation building, patient acquisition, etc
· Experience utilizing marketing systems/channels such as Hubspot, MailChimp, Constant Contact, social media advertising, Google Analytics
· Bilingual preferred