Do you have a passion for enabling proprietary measurement and reporting solutions that will drive critical business decisions? Do you want to help drive data strategy for a highly visible tool that generates long term value for one of the largest brands globally? Do you thrive in an extremely fast-paced and ambiguous start up environment backed by a large complex advertiser? If yes, then the Amazon MODE (Media Operations, Data and Execution) team is right for you. As a Sr. Media Data Analyst for MODE’s tool, RAFT (Reporting and measurement module), you will be working in a cross functional role to consult with stakeholders, support product updates and prioritize 3rd party measurement onboarding strategies to unlock core brand metric features to be used for in flight optimization. You will also be in a supporting role cross functionally for finding complex media challenges such as cross-channel holistic reach and frequency working with our external agency partners, industry groups and internal product teams.


Key job responsibilities

- Developing 3P data /measurement provider performance criteria and oversee campaign operations and measurement strategy
- Identify discrepancies in reporting dashboard and finding solutions long term with suppliers to mitigate issues, particularly with onboarding 3rd party data and mapping
- Develop performance criteria of data suppliers and mechanism to track data quality and timeliness for QBRs and gathering metrics from reporting for MBRs
- Consult with teams internally about identifying and implementing metrics for optimization to improve brand strength results
- Develop RAFT expansion criteria for new countries and stakeholders across Amazon




A day in the life

- Evolve RAFT roadmap with product team to enable usage globally
- Develop optimization strategies for brand objectives in flight developed by correlation analysis to achieve long term brand improvement such as attention, ad recall etc
- Document POVs, best practices in 3P measurement and data collection for leadership mechanisms
- Develop projections and R/F tracker for measurement result forecasting and MMM input



About the team
Global Media Data Standards team at MODE prioritizes the standardization of our naming of campaigns, digital data naming and draws upon media knowledge for governing automated data systems