Apply Job Type Full-time Description

Sapporo brewed the first beer of Japan in 1876. It’s now the number one selling Asian beer brand in the U.S. thanks to its best-selling Sapporo Premium. Sapporo acquired Stone Brewing in 2022 to brew all of Sapporo’s beer for the U.S. market. Stone Brewing, established in 1996, pioneered the West Coast Style IPA helping to fuel the modern craft beer revolution. Now one company, Sapporo-Stone Brewing is among the 15 largest breweries in the U.S. and operates production facilities in Escondido, CA and Richmond, VA plus seven Stone Brewing taproom and bistro locations. We’ve enjoyed a rich history following our passion and are in search of people who take great pride in building our legacy for the future.

Summary

The Sr. Omnichannel Marketing Specialist will be a key member of the Marketing team, reporting to the Director of Omnichannel Marketing, and partnering closely with the sales team on strategy, development, and execution of 360-degree programs across on and offline touchpoints — driving incremental growth for the portfolio. This role will focus on reaching the consumer in priority accounts and geographies (e.g., Kroger, 7-11, Walmart) on their shopping journey with the most relevant and impactful levers, leading initiatives like best-in-class displays, partnerships, retail media, and trade programs to meet business objectives. Success looks like identifying and supporting the development and execution of omnichannel shopper marketing strategies that enhance brand visibility, drive sales, and improve the overall retail experience.

Responsibilities

Support Director of Omnichannel Marketing with strategic planning through building annual plans by leveraging insights, retailer strategies, and emerging trendsCollaborate with cross-functional teams (Sales, Comms, Digital, Partnerships) to ensure cohesive brand strategies and execution across channelsWork closely with the Sales team to determine promotional calendar that bridges online and offline shopping experiences in support of key accountsProvide input to paid media agency on retail media strategy (onsite & offsite) based on Sales team priorities and to support new distribution gainsCreate priority market/priority retailer strategies to build brand awareness, increase engagement and drive results in retailManage digital shelf and keep all products up to date through Syndigo and via direct communication with priority account teamsLead account-specific merchandising and display execution, ensuring consistency across all retail environmentsPartner with marketing and sales teams to develop impactful in-store POS/messaging along the consumer’s path to purchaseManage digital and in-store consumer promotions including sweepstakes & digital rebates, and work with cross-functional marketing team to execute campaignsPartner closely with sales to understand retailer priorities and enhance the online shopping experienceUtilize formal and informal data sources to gather consumer insights, translating them into actionable marketing strategiesPromote a ‘shopper first’ mindset across the business and consider the shopper in every relevant marketing decision Requirements Bachelor’s degree level or equivalent years of work experience required5-7 years of experience in consumer-centric marketing roles; preferred at CPG companies focusing on consumer marketing, ecommerce traffic amplification, retail partnerships (on and offline), and go-to-market shopper marketing program executionKnowledge/understanding of the retailer media landscape/ecosystemCross-Functional Leadership: the ability to work effectively across various teams Results-oriented and process driven, with high expectations of self and teamEffective time management and organizational skillsExcellent written and verbal communication skills

Compensation, Benefits & Perks

Annual Salary Range: $75,000 - $80,000Annual Sales Bonus Plan: 5% of Annual SalaryComprehensive Health Insurance, 401K, and Bonuses for Eligible Team MembersCompany beer perks program and discountsPaid Time Off - including Vacation accrual, Sick Leave, and 12 paid HolidaysBenefit programs supporting Financial Wellness, Health & Wellness and Career Development

Sapporo-Stone Brewing is an equal employment opportunity employer and does not discriminate against applicants or employees because of race, color, religion, national origin, sex, age, citizenship status, various ability status, genetic information, sexual orientation, or gender identity or expression of an otherwise qualified individual, or membership in any other class protected by applicable law. Sapporo-Stone Brewing hires and promotes individuals based on their qualifications for the job to be filled.

Sapporo-Stone Brewing seeks to build a culturally diverse staff where differences are valued and respected. Women, minorities, individuals with various abilities, veterans, LGBTQ+ and intersectional individuals are encouraged to apply.

Salary Description $75,000 - $80,000 + 5% Annual Bonus