JOB DESCRIPTION

Are you ready to take on the challenge of overseeing a power channel for a rapidly growing company with nine-digit revenue? If managing $XM budgets for paid search is your passion, and you enjoy conducting experiments to drive growth, then this opportunity is perfect for you! Join the Lendio Growth Marketing team as our new paid marketing manager and work alongside a top-notch group of professionals who will support and push you to new heights in your career. Make a significant impact on our small business lending marketplace's top of funnel acquisition programs. We are searching for a seasoned paid search marketer, preferably with product-led growth experience, ready to write the next successful chapter in your career. We can't wait to meet you! 

WHAT YOU'LL DO

 Be a subject matter expert on digital paid media strategies, trends, tools, and capabilities, especially in the SEM and paid search areas. 

Execute digital paid advertising with the goal of acquiring new customers through a hybrid product led/sales led environment while working within set costs per acquisition. 

Manage a set of digital channels (paid search, display, video, and other digital advertising) to specific audience segments and measure performance in order to optimize towards KPIs. 

Manage and report on a marketing budget against a set of KPIs and acquisition objectives with a focus on funnel conversion.

Work with the different branches of the company to execute on collaborative campaigns.

Collaborate with our growth, creative, and experimentation teams to identify and run tests in order to see consistent incremental growth on the paid search channel.   

WHO YOU ARE:

Highly analytical approach to implementing, testing, and analyzing campaigns

Comfortable working with large budgets and large data sets

You maintain a collaborative, curious, hungry and humble mindset and you are looking for your next major success story to tell.

Highly skilled at understanding ideal customer profiles and their buying behavior and able to build strategies that align with specific ICPs. 

Keeps current on latest platform trends

Positive and proactive communicator 

Passionate about Lendio’s mission to support small businesses 

REQUIREMENTS:

 3-5 years of experience directly managing and running performance paid advertising campaigns (paid search focus). 

Previous track record of success in paid media channels

Background in testing and optimization

Basic MS Excel analysis skills and strong analytical ability

Data visualization and/or business intelligence tool experience preferred 

Strong familiarity with the Google Ads platform (and Bing is a bonus) 

BONUS POINTS

 Media buying experience for PLG product preferred 

You’ve marketed to SMBs before

Experience with Analytics platforms (Adobe, Google, etc.).

Experience with SQL. 

Salt Lake/Lehi area preferred  

BENEFITS:

Be part of a high performing, collaborative team and have fun at work each day

Competitive pay

A full suite of traditional benefits

Unlimited PTO

401k with company match and immediate vesting

Company-contributed HSA

Onsite gym and standing desks

Wellness program

Pay Range:

Benefits

Be part of a high-performing, collaborative team, and have fun at work each day

Competitive pay

A full suite of traditional benefits

Untracked PTO (Paid Time-off)

401(k) with company match 

Company-contributed HSA

Onsite gym and standing desks

Wellness program

Discounted cellular plans

Company-contributed travel benefit

Get to know Lendio:

Lendio is the nation’s leading small business financial solutions provider, with a mission to help small businesses survive and thrive. With its diverse network of lenders, Lendio enables small business owners to apply for multiple business financing options with a single application. In addition to creating access to small business capital, Lendio offers time-saving financial SaaS products that are designed to streamline business operations.

Lendio is a mission-driven organization striving to provide equal access to capital to underserved communities and America’s smallest businesses. For every new marketplace loan Lendio facilitates, Lendio Gives—an employee-contribution and employer-matching fund, in partnership with KIVA–provides a microloan to low-income entrepreneurs around the world, continuously re-investing the fund.

Lendio is an equal opportunity employer committed to diversity and inclusion. We welcome anyone who wants to help small businesses survive and thrive and aligns with our core values, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics. If you have a disability or special need that requires accommodation, please let us know.