By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.

Position Summary:

The Product Manager, Cell & Gene Therapy will work closely with the product team solving important challenges and will define, develop, and drive product strategy for Cell & Gene Therapy products that offer significant promise to treating life-threatening diseases and that have a clinical impact.  You will be part of a fast-growing segment in the life sciences focused on transforming cell and gene therapy manufacturing workflows though our reagents and tools.  This position is responsible to develop near- and long-term product strategies for the cell and gene therapy product area to drive portfolio growth.  This will include development of product roadmaps, positioning, messaging, competitive differentiation, and enabling the sales and marketing communications teams to ensure they are all aligned on a cohesive message.  In addition, you will collaborate on outbound marketing efforts for the Cell and Gene Therapy suite of products, pricing strategy, market analysis, and training of the sales team on messaging and value propositions.

This is an instrumental opportunity for shaping the future of the Cell & Gene Therapy Market!

 

Key Responsibilities:

Responsible for Profit and Loss of the Cell & Gene Therapy product portfolio.  Includes ability to develop financial models to support business proposals Responsible for developing business cases, product requirements for any newly proposed product or business direction Represent voice of the customer on product development teams Keep current with the Cell & Gene Therapy market needs through customer visits, conference attendance Responsible for defining product offering, developing price, promotion, and placement for all products within the portfolio to meet business targets Maintain competitor profiles, including pricing, positioning, advantages/disadvantages, and marketing activities/strategy Develop strategic market plans for specific segments, including identifying and understanding target customers and their unmet or under-met needs, understanding barriers to adoption, and developing methods to address, understanding competitive situation, and developing ways to differentiate Bio-Techne’s product offering. Conduct product sales training to relevant sales and marketing teams, globally Manage expenses to budget Prepare and present quarterly Business Reviews to the management team Meet quarterly and annual revenue, profitability, and margin goals