Key Account Management
Define approaches to implement the key account strategies to reach defined business goals Develop a 3-year annual business plan, including POS expansion plan, POS productivity improvement, and inventory management, account capability improvement programs Develop annual business plan on the responsible account, including POS expansion plan, POS productivity improvement, inventory management and account capability improvement plan, etc. and align with Regions Work with Merchandising, Marketing, Field Sales, Sales Operations and Regions to develop targets and to ensure strategy implementation Support wholesale director to formulate trade term with Sales Ops and field supporting team Drive sell-through with the responsible account's POS by driving Visual merchandising, retail training etc Provide rolling sales forecast and POS opening/upgrade/closure report on regular basis and propose the action plans when necessary Work with planning team for right assortment plan Provide proper guidance to the team in daily job Make sure all company business processes and policies are practiced well across the team
Building Commercial Relationship: Build a constructive and trustful working relationship with the accounts
Fully understanding their needs, the decision making process, accounts corporate objectives and strategies, financial performance and logistical – and store operating process. Clearly articulate the key account needs within the Crocs team to further grow the business and remove internal barriers to get things done, and track brand standard are driven by the accountsDrive Customer Management: Develop, implement and facilitate a consistent sales process
Lead internal prep meeting to align on seasonal strategic direction Account business planning/ pre-line meeting to agree on net revenue targets and seasonal direction Seasonal business review meetings to analyze sell-in versus sell thru results and implementation of seasonal initiatives Ensure business agreements are in place with the account (per retail banner) specifying fiscal year target revenues, trade terms and planned marketing support for the year Propose and ensure execution of policies, programs and SMU processes to achieve revenue. Ensure customer business development by managing crocs and customer profitability Help the customer finish the sale analysis and set up the systematic sales operation knowledge and workflow What You'll Do
Drive Retail excellence in terms of GTM process streamline, CR% and in-stock rate
Focus on retail initiative and build Retail guideline from Retail KPIS/SOP/SWAT/daily log Plan and execute in store marketing activities, OOH, KOL visit, road show and all related in store activities Work with Merchandising, Marketing to follow monthly GTM launch plan and to ensure strategy implementation and provide the best support to partners Lead and arrange regular virtual store visit with related functions and partners and monitor follow ups to make sure better GTM landing Improve in-stock rate focusing on CO and key NPI by size level, tracking sell out Work with training team to follow up regular training plan and make up specific training program for partners Lead partners to execute as VM guide line, collect regular reports and display result
Financial
Be responsible for overall sales and retail performance for the responsible key account Manage A/R on healthy track and their cash flow are stable Ensure the accuracy of all financial information required by company
Project & People management
Leads, provides inputs and monitors special projects assigned, regarding his area of responsibility, ensuring to complete the deliverables, relative activities and solutions within the deadline Best practice sharing to sales team What You'll Bring to the TableEducation
Bachelor degree or aboveExperience
Minimum 5 years of experience in sales and store management for a leading consumer goods companies, ideally with wholesale focusKnowledge
Excel & PowerPoint: advanced Fluent English Knowledgeable about store location selection and space planning Capable of implementing company strategies firmly with key distributors and retailers while maintaining their respect and cooperation Excellent presentation and communication skillsInterpersonal Skill
Self-motivated-able to work independently Tolerance to stress, high energy and strong job ownership High degree of integrity and loyaltyTravel Requirement
As requiredThe Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
Job Category: Corporate