Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

 

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

 

JOB OVERVIEW:

We are seeking a Sr. Specialist, Resort Marketing – West Visitation to support the West Visitation Resort Marketing Team for the following resorts: Whistler Blackcomb, Heavenly, Northstar, Kirkwood and Stevens Pass

 

The Resort Marketing Team is responsible for visitation business ownership, brand building, and differentiating the guest experience. Split into two teams (Experience & Visitation), the Visitation Team drives visitation and revenue growth, maintains strong resort brand awareness, and leads effective go-to-market planning and execution for our portfolio of Destination Resorts. This role will collaborate cross-functionally to support business and brand initiatives.

 

JOB RESPONSIBILITIES:

Reporting to the Sr. Manager Resort Marketing – West Visitation, you will be responsible for:

Visitation & Revenue Growth Leverage business analytics and guest insights to support visitation reporting and draw clear narratives on business performance Support in the development and assessment of data-driven strategies for brand distinctiveness, positioning and business growth by identifying key drivers and recommendations Support the broader West Resort Marketing Team to drive results while gaining exposure to the full business Resort Brand Awareness Act as a steward for the West Resort brands, upholding brand guidelines across all guest touchpoints in Paid & Owned Media Channels Support on projects to maintain a compelling brand and portfolio vision that ladders to enterprise portfolio strategy and business objectives Study the competitive landscape and market trends, identifying and reporting on insights to influence decision-making Go-To-Market Execution Collaborate with internal marketing teams to support the creation of robust go-to-market plans Partner with creative agencies and internal marketing teams to lead creative development through to execution

 

JOB REQUIREMENTS:

Four-year college degree required. Emphasis in marketing, business management or related field preferred. 2+ years of marketing or brand management experience. Go-to-market and data storytelling experience preferred. High degree of organization, attention to detail and written/verbal communication skills necessary Able to support multiple projects simultaneously and manage multiple cross-functional partners Demonstrated learning agility with ability to adopt new skills and responsibilities A self-starter who thrives in a dynamic, fast-paced environment No outdoor or ski experience necessary

 

The expected Total Compensation for this role is $56,485 - $76,000. Individual compensation decisions are based on a variety of factors.
 

Job Benefits

Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons MORE employee discounts on lodging, food, gear, and mountain shuttles 401(k) Retirement Plan Employee Assistance Program Excellent training and professional development

Full Time roles are eligible for the above, plus:

Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours) Free ski passes for dependents Critical Illness and Accident plans

 

Vail Resorts offers a ‘Hybrid’ work environment where employees living within 50 miles of the Broomfield office work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.  Employees living outside of a commutable distance can work remotely from British Columbia, Washington D.C., and the 16 U.S. states* in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming.

 

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion. 

 

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution. 

 

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

 

Requisition ID  506827
Reference Date: 01/27/2025 
Job Code Function: Marketing