Location(s):

Philippines

City/Cities:

Taguig City

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

July 8, 2024

Shift:

Job Description Summary:

Senior Manager, Frontline marketing – Philippines

Line Manager for this role will be the Frontline Marketing Director East

Location: Philippines

Our vision is to love brands, done sustainably, for better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design and marketing. As a Frontline Senior Brand Manager, Philippines, you will manage bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, Direct Marketing Expense (DME) investments, success metrics and activity calendars, including Innovation projects and Integrated Marketing Experience (IMX) Campaigns in partnership with Customer & Commercial Leadership (C&CL) and Franchise Leadership.

We are looking for people that have a passion for building relationships and will be proud to be a representative of our brands, are results driven and have strong marketing activation and execution experience.

What You’ll Do for Us

Focus & Scope

Actively work on regional market development to ensure the right implementation of projectsProvide market input for the development of Organizational Unit (OU) and market-level Innovation projectsProvide input to localization and real-time amplification of IMX campaigns within the regionInput into End-2-End consumer & shopper engagement strategy and Identify region specific engagement opportunitiesManage brand activation at the local level, including Point of Sale (POS) activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlersSupport the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers

KEY SUCCESS PARAMETERS

Experience

Significant marketing and leadership experience (8-10 years)Direct experience with marketing activation in PhilippinesBusiness, commercial and financial acumenExperience working with The Coca-Cola Company (TCCC) external partners (bottlers and customers)Experience working in cross-functional and cross-geographical teams is preferred

Work Focus

Ability to provide region specific input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader OU strategy, as necessaryAbility to develop relationships with key bottlers and ensure alignment and buy-in on mkt agendaAbility to lead negotiations and alignment with key stakeholdersAbility to coordinate full details (calendars, resources, metrics) of local activation with BottlersAbility to identify needs for campaign localization or customization as necessary

Communication Focus

Role will interact frequently with Region Franchise leadership teams, Region C&CL team, Bottlers and external parties (activation agencies, media)Role will also require regular communication with OU Front-Line Marketing Lead, OU IMX team

KEY KNOWLEDGE REQUIREMENTS:

Mastery of (Required)

Marketing Activation / ExecutionPOS and Experiential MarketingRelationship Management (with external stakeholders)Team management & leadership

Broad Expertise in (Good to have)

Market Dynamics in Franchise UnitStrong Business / Commercial AcumenConsumer RightsGrowth-Oriented Thinking

What We Can Do for You

Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.