**Job Description:** THE OPPORTUNITY Based in New York City and reporting to the Head of SEO, the Staff, Search Engine Optimization (SEO) role will be responsible for helping to develop, execute, and evaluate holistic search engine marketing-based campaigns for digital properties under the Scholastic umbrella. is role will collaborate closely with stakeholders (Engineering, Product, Marketing, Sales, Data and Analytics) to expand keyword footprint, increase share of voice (SOV), drive leads, and increase natural search derived traffic and revenue. RESPONSIBILITIES + Work with a multitude of business partners & product segments to research, launch, develop, and complete SEO projects working with technology, product, ecommerce & content teams. + Identify new opportunities, content updates, and technical updates to improve natural search traffic to our websites. + Reporting key metrics, tracking keywords, and working with analytics tools. + Researching technical issues, understanding Search Console errors, and monitoring for SEO best practices. + Writing suggestions for teams to include keywords in pages, also creating content suggestions to improve pages new & existing. + Presentations, quarterly reports, and working across business units while communicating to leadership. **About Scholastic** For more than 100 years, Scholastic Corporation (NASDAQ: SCHL) has been meeting children where they are – at school, at home and in their communities – by creating quality content and experiences, all beginning with literacy. Scholastic delivers stories, characters, and learning moments that empower all kids to become lifelong readers and learners through bestselling children’s books, literacy- and knowledge-building resources for schools including classroom magazines, and award-winning, entertaining children's media. As the world's largest publisher and distributor of children's books through school-based book clubs and book fairs, classroom libraries, school and public libraries, retail, and online, and with a global reach into more than 135 countries, Scholastic encourages the personal and intellectual growth of all children, while nurturing a lifelong relationship with reading, themselves, and the world around them. Learn more at www.scholastic.com . Some benefits that we offer: + Full suite of health and wellness benefits (including a $0 deductible Medical Plan) + Retirement Savings Plan 401(k) with options for both Roth and Traditional Contributions + Tuition-Free programs for undergraduate and graduate degrees + Generous Parental Leave Program + Employee Stock Purchase Plan (ESPP) with opportunity for discounted stock at a 15% discount Thank you for your consideration in choosing Scholastic. \#LI-MV1 **Qualifications** HOW YOU CAN FIT **(Qualifications)** **Knowledge, Skills, and Abilities:** + 2 - 4 years content marketing and SEO experience + Assist with the development and planning of SEO campaigns and recommendations based on effective SEO strategies + Assist with SEO request intake process, including media calendaring and publishing for key internal and external stakeholders + Excellent verbal and written communication skill + Experience with partnering with content and revenue marketing teams + Familiarity with ecommerce SEO strategies and product page optimization tactics + Ability to work independently as well as part of a team a fast changing environment + Strong ability to quickly learn and adapt to new platforms, technologies and changing market trends + Familiarity with foundational technical SEO knowledge: page speed optimizations, Core Web Vitals, content architecture, and schema structured data markup + Ability to manage multiple projects working with multiple business units and stakeholders + Experience using web analytics tools such as Adobe Analytics, Google Analytics, or the like + Advanced user of Microsoft Office suite with very strong Excel skills Experience with ecommerce websites and platforms + Proven record of assisting with the support of A/B and proof-of-concept testing + Strong analytical, problem-solving and decision-making ability with an enthusiastic willing-to-learn attitude + Experience with providing meaningful recommendations rooted in data through competitive research, landscape analysis and qualitative/quantitive keyword research + Experience using SEO tools including, but not limited to, SEMrush, Search Console, Bing Webmaster tools, Sistrix, Screaming Frog, and advanced functions in Google docs/sheets. **Experience:** 2 - 4 years content marketing and SEO experience **Education:** Bachelor’s Degree **Time Type:** Full time **Job Type:** Regular **Job Family Group:** Internet/E-Commerce **Location Region/State:** New York **Compensation Range:** Annual Salary: 72,100.00 - 79,040.00 **EEO Statement:** Scholastic is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran. Those factors shall not influence the determination of qualifications for a job or other opportunity within the company. Further, all personnel actions (such as compensation, tuition aid, benefits, transfers, promotions, and dismissals, company-sponsored training, social and recreational programs) shall be administered without discrimination. EEO is the Law Poster (https://www.scholastic.com/content/dam/scholastic/corp-home/eeo-is-the-law-poster-english.pdf) EEO Scholastic Policy Statement Pay Transparency Provision (https://www.scholastic.com/content/dam/scholastic/corp-home/pay-transparency.pdf) Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books, a leading provider of core literacy curriculum and professional services, and a producer of educational and entertaining children's media. The Company creates quality books and ebooks, print and technology-based learning programs for pre-K to grade 12, classroom magazines and other products and services that support children's learning both in school and at home. With operations in 14 international offices and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom collections, school and public libraries, retail and online. True to its mission of 97 years to encourage the personal and intellectual growth of all children beginning with literacy, the Company has earned a reputation as a trusted partner to educators and families. Learn more at: www.scholastic.com We're always looking for talented people to join Scholastic in instilling a love of reading and lifelong learning in children. At Scholastic, our benefit plans have been designed to be in line with market conditions and employee needs. Our plans provide flexibility and allow individuals a broad range of choices that can be tailored to meet each employee's needs. Scholastic is an Equal Opportunity Employer.