Overview Intuit’s Ecosystem Lifecycle Marketing Team is looking for an experienced Marketer to help develop best-in-class lead nurture campaigns that drive mid-market customer conversion and creation of qualified leads for our sales team. In this role you will have the opportunity to drive customer adoption of the full ecosystem of Quickbooks solutions. This is a unique opportunity for a highly motivated and experienced marketer to trailblaze the organization’s future and innovate how we communicate the ecosystem to emerging Mid-Market businesses. What you'll bring + 5+ years of B2B lead generation experience + Experience setting up, executing and measuring lifecycle marketing campaigns for SaaS products + Experience working in environments where both fully digital and sales assisted purchase journeys co-existed a big plus + Highly collaborative approach with the ability to partner effectively with many different internal and external stakeholders, including Sales teams + Proven ability to drive results and pivot if target metrics are not being met + MarTech experience a plus including SalesForce, Eloqua etc + Ability to rally and unite partners to work toward shared goals with clarity and purpose. + Self-starter who sees ambiguity as an opportunity + Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest-impact near-term levers + Bachelor’s Degree required How you will lead + Develop digital, cross-channel nurture campaigns across email, push, sms, in product communications and direct mail to implement a holistic, omni-channel nurture approach. + Partner closely with cross functional teams within marketing (go-to-market managers, product marketing, marketing ops, creative and development) to execute campaigns, as well as analyze results. Understand when and how to best engage with teams outside of marketing (data ops, analytics, product, PMO) in order to move projects forward. + Meet or exceed our MQL forecast through rapid iteration of both tried and true strategies as well as innovative new approaches. + Leverage existing next best action models and help identify new AI opportunities to improve the quality of the MQLs generated. + Proactively make recommendations, communicate status, identify risks, and thoughtfully and co-operatively negotiate with partners and stakeholders on deadlines, scope of work, and potential tradeoffs. Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is Bay Area California $151,00-204,500. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits) (https://www.intuit.com/careers/benefits/full-time-employees/) . Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.