**Company description** Publicis Groupe is the second largest communications group in the world, a leader in marketing, communication, and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 100,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient, and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world. **Overview** As a Strategy Director you are a leader who opens the aperture of opportunity on the account. You are highly collaborative with account and creative. Through directly managing junior strategists &/or mentoring other strategists, you reinforce your own skill set. You aren’t just delegating; you create opportunities for people around you. You have a perspective on brands & consumers, and you speak from knowledge and experience, where your insight into consumer attitudes and behaviors is the source of your authority. **Responsibilities** + Develop brand strategies, write creative briefs, guide development and presentation of the creative work + Analyze market trends, consumer behavior, and competitive landscape to inform strategic decisions. + Bring proactive ideas to clients to push the brands into new spaces + Design and implementation of research projects to address client business issues, gain insight into target audiences and testing ad concepts + Work closely with creative and account teams to ensure marketing strategies are effectively translated into compelling campaigns. + Present strategic plans and findings to clients, effectively communicating the rationale behind proposed strategies. + Oversee the development of comprehensive media plans, in partnership with media planning teams. + Provide professional development opportunities and on the job training as needed **Qualifications** + Bachelor’s degree in Marketing, Business, or related field. A Master’s degree or MBA would be a plus. + Proven track record of developing effective marketing strategies that drive business results. + Strong understanding of market research, consumer behavior, and marketing communications. + 10+ years of planning/brand strategy experience + Managerial experience; demonstrable experience in a variety of strategic engagements with regional or global Client brands + Ability to run day to day accounts work & pitches + Contributes thought leadership and best practices to the department + Comfortable with high-level client exposure + Strong stage presence + Fluent in presentation/communication in both English and Vietnamese