**Company description** Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more. **Overview** We’re looking to add a Strategist with a strong digital bent to our happy team. You’re a highly motivated strategist with a deep comfort with data, digital channels expertise, and who genuinely wants to help create quality creative work that leads to client success. You’ll get to work on a wide range of strategic projects, including research, brand strategy, comms planning, journey mapping, creative briefing and reporting. You thrive in a collaborative setting and hold yourself to a high standard. You are invested in setting up the team to develop innovative and effective campaigns **Responsibilities** + Contribute and sometimes lead the strategic thinking on integrated campaigns + Develop audience profiles and consumer journeys + Conduct in-depth research into audiences, cultural trends and competitive activity, and distill them into insights and actionable recommendations + Participate in the design and interpretation of qualitative and quantitative research + Leverage data platforms, social listening tools and digital analytics in diagnosis and insight development + Develop comms plans, content strategies and campaign ecosystems + Own the creative briefing process on assigned projects and act as a sounding board and trusted partner to the Creative team + Enthusiastically contribute to larger strategic projects and brainstorms + Proactively keep up with marketing and consumer trends and identify opportunities to develop internal and/or client education **Qualifications** + 3+ years of marketing experience specific to strategic planning, including digital and brand work + Exposure to and experience with creative briefs, integrated communications plans and channel strategies + A demonstrated ability to develop insights from data and research + Hands-on experience with social listening, web analytics and search trends + Ability to build and deliver a strong presentation that tells a clear and compelling story + Advanced skills in PowerPoint and Excel and data analysis skills + Ability to learn and master new data tools. Familiarity with NVCS, Vividata, GWI is a strong asset + A passion for bold and effective creative and ownership of your role in getting to it + Self-motivated but highly collaborative, seeks input and is comfortable receiving it, and welcomes diversity of thought. (We’re a collaborative, supportive and transparent bunch, so lone wolves need not apply.) **Additional information** Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.