**Company description** Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more. **Overview** Publicis is going through a major transformation. Our agency has one simple, but ambitious goal – To be Canada’s best creative agency. We believe that a creativity-first mindset can solve our clients’ greatest business problems in unexpected and impactful ways. If you believe you can help us in leading the change, then join us on our journey! You’re a strategist with a creativity first mindset. You’ve worked at other agencies learning the ropes and can apply several tools and techniques to uncover, articulate, and architect clear and compelling strategies that carve out a unique and differentiating place for brands. This is a high visibility role, which requires outstanding influential, collaboration and communication skills: + A creative first mindset; passionate about the power of great ideas + Prior experience working in the alcohol and spirits category + Bold, fun and confident, with the discipline required of a great strategist **Responsibilities** + Contribute to the strategic planning process to arrive at powerful brand ideas + Using a creativity first mindset, write inspiring briefs, informed by research, acting a catalyst for breakthrough creative work + Provide inspiration and ideas to creative teams as they begin the creative development process; act as a strategic partner and sounding board during the creative process + Conduct in-depth research into culture, category, the competition channel opportunities, competitive activity and distill into actionable implications and recommendations. + Work closely with client, internal and media teams to inform communications planning + Create compelling consumer profiles that provide insight into consumer behaviors, attitudes, lifestyle and usage + Build excellent relationships with creatives, clients and agency partners + Be familiar with widely used and emerging insight tools and media technology, channels and terminology. **Qualifications** + 2 - 5 years of strategic planning experience with a proven track record of transformational, modern marketing work that has grown clients’ business. + An innate curiosity and passion for understanding through exploration + Integrated planning experience with emphasis on storytelling that includes translating numbers (data) into narratives. + Strong reputation for relationships with creative and account leaders and/or teams + Excellent verbal and written communication skills **Additional information** Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.