Summary THIS IS A NATIONAL GUARD TITLE 5 EXCEPTED SERVICE POSITION This National Guard position is for a SUPERVISORY PUBLIC AFFAIRS SPECIALIST (Title 5), Position Description Number T5631000 and is part of the AR ARNG RECRUITING RETENTION CMD HQ, National Guard. Responsibilities Advertising - Plans, develops and manages advertising programs for Army National Guard recruiting within the Recruiting & Retention Battalion (RRBN)'s area. Conducts media and market analyses to determine which media are best suited to reach primary and secondary target markets. Prepares annual and quarterly advertising plans using the most affective and cost-efficient media vehicles available based upon local needs, regulatory requirements and budget considerations. Schedules and selects specific advertisements to effectively reach prospects, as well as to create awareness and support among the general population for the National Guard's recruiting mission. Establishes and maintains favorable working relationships with local media vendors. Develops and writes information materials designed to reach audiences through various media such as wire service, radio, television, and newspaper. Formulates long-range plans, and develops policies to enhance public understanding, support, and acceptance of Army Arkansas National Guard (AR ARNG) Retention and Recruiting programs. Plans and coordinates execution of funds through national level agencies and programs including State Media Services Program (SMSP), Strength Readiness Support Center (SRSC), Non Commercial Sustaining Announcements (NCSA), and contracted marketing agencies. Develops and implements the annual marketing plan for the state, tracks execution and adjusts plan to accommodate current market trends. Develops the annual Strength Maintenance Planning Calendar to synchronize marketing and advertising strategies with recruiting operations. Formulates the RRBN's advertising budget, programming expenditures based upon market analysis and media placement schedules. Projects budget requirements to support future recruiting objectives. Compiles and analyzes market data to measure effectiveness of marketing efforts and campaigns, formulates and recommends policies, programs and procedures and reports findings to RRBN Commander. Plans and coordinates execution of funds through national level agencies and programs including State Media Services Program (SMSP), Strength Readiness Support Center (SRSC), Non Commercial Sustaining Announcements (NCSA), and contracted marketing agencies. Develops and implements the annual marketing plan for the state, tracks execution and adjusts plan to accommodate current market trends. Develops the annual Strength Maintenance Planning Calendar to synchronize marketing and advertising strategies with recruiting operations. Formulates the RRBN's advertising budget, programming expenditures based upon market analysis and media placement schedules. Projects budget requirements to support future recruiting objectives. Compiles and analyzes market data to measure effectiveness of marketing efforts and campaigns, formulates and recommends policies, programs and procedures and reports findings to RRBN Commander. Promotion - Plans and supervises sales promotion activities within the state. Coordinates with RRBN operations and local AR ARNG units for use of armories, readiness centers, and other facilities to support promotional programs. Coordinates with State Broadcasting Association and arranges placement of approved AR ARNG public service announcements with local media outlets. Plans and coordinates the purchase and distribution of Personal Presentation Items (PPI) and printed materials in support of state and national advertising campaigns. Ensures appropriate guidance and program support is provided to recruiting stations by subordinate personnel. Performs annual inspections of recruiting companies and stations to evaluate brand accuracy and operability of marketing materials and displays such as window wraps, posters, and retractable signs. Monitors the maintenance, distribution, use and scheduling of community relations assets in support of events statewide. DUTIES CONTINUED UNDER EDUCATION Requirements Conditions of Employment Federal employment suitability as determined by a background investigation. May be required to successfully complete a probationary period. Participation in direct deposit is mandatory. Information Assurance Certification is a condition of employment. Per DoD 8570.01-M, the incumbent must achieve the appropriate IA certification within six months of assignment of these duties. Must be able to obtain/maintain appropriate security clearance Qualifications GENERAL EXPERIENCE: Experience, education or training in administrative, professional, investigative and/or technical work. Experience evaluating information and/or using analytical skills to disseminate effective communication. Experience in compiling reports, letters, memoranda, etc., and required person-to-person contacts to convey information. Experience using computers and automation systems. SPECIALIZED EXPERIENCE: Experience, education, or training involving a thorough knowledge of writing and communication principles, methods and techniques that relate to public affairs of the military. Experience developing new information materials including news releases, fact sheets, brochures, booklets, broadcast spots, etc., that increase communication with the agency's audiences. Experience making on-the-spot presentations to audiences with opposing points of view or erroneous understanding of agency positions. Experience responding timely and appropriately to requests for information concerning agency programs and services. Education DUTIES CONTINUED: Public Affairs - Plans and supervises all aspects of command information, public information and community relations within the RRBN. Oversees publication of the RRBN newsletters and other informational documents. Targets and services statewide media markets with print, photographic and electronic materials in support of recruiting operations, drives and special events. Creates releases and collaborates with state Public Affairs personnel to arrange for local news coverage of recruiting activities. Coordinates with higher headquarters for the release of information to regional or national media. As RRBN spokesperson, establishes and maintains professional working relationships with local news media representatives, civic and business leaders and other centers of influence within the RRBN area. Prepares and/or reviews speeches, briefings and other material prepared for the RRBN Commander. Monitors the Civilian Aide to the Secretary of the Army activities as applicable to Total Force Initiatives. Ensures photographic coverage of special events. Develops and oversees Social Media engagement strategies implemented at various levels from battalion to recruiter. Ensures appropriate use of National Guard resources by recruiting activities. Supervises and directs the work activities of personnel assigned to the Marketing Department including dual status technicians, contractors and active duty personnel. Coordinates, supervises, and evaluates media servicing activities. Provides advice and guidance to subordinates on the application of new or changed policy and/or procedures. Implements programs and procedures for the professional development and training of assigned personnel. Interviews and selects for vacancies within the office. Develops, trains, and leads the RRBN Marketing Advisory Committee (MAC) to provide clarity and direction on specific marketing activities and products. Performs other duties as assigned. EDUCATION: While a degree is not explicitly required, applicants with the following educational backgrounds will be highly competitive: Bachelor's degree in Marketing, Communications, Public Relations, Business Administration (with Marketing focus), Journalism, or a related field. Degrees in Digital Marketing, Advertising, or Media Studies may also be considered. Equivalent experience in lieu of a degree may be considered if the applicant demonstrates significant expertise in marketing, advertising, and public affairs. Preferred Qualifications: Master's degree in a relevant field (Marketing, PR, Business Administration, Strategic Communications). Certifications in Digital Marketing, Media Relations, or Social Media Strategy. Additional Information Veteran Preference may apply if the first area of consideration are not met. Veterans Information: Veterans' information must be validated by formal submissions including all necessary supporting documentation. You must provide acceptable documents for eligibility. Acceptable documentation may be: 1. A copy of your DD-214, "Certificate of Release or Discharge from Active Duty," which shows dates of service and discharge under honorable conditions. 2. A "certification" that is a written document from the armed forces that certifies the service member is expected to be discharged or released from active duty service in the armed forces under honorable conditions not later than 120 days after the date the certification is signed. 3. You may obtain a letter from the Department of Veterans Affairs reflecting your level of disability for preference eligibility by visiting a VA Regional Office, contacting a VA call center or online. If claiming over 30% disability a SF-15 is required to be submitted with your letter. NOTE: Prior to appointment, an agency will require the service member to provide a copy of the DD-214. If you are a male applicant who was born after 12/31/1959 and are required to register under the Military Selective Service Act, the Defense Authorization Act of 1986 requires that you be registered or you are not eligible for appointment in this agency (https://www.sss.gov/RegVer/wfRegistration.aspx).