About the Company:
This is an exciting opportunity to join one of our key Financial Services Client teams. We are a fast-growing subscription-based start-up with a vision to achieve rapid global scale and digital maturity. We are committed to maximizing subscriber engagement and revenue through innovative subscriber value management strategies. We are seeking a dynamic and results-driven Subscriber Value Management Performance Manager to lead the rollout and optimization of our global subscriber value management strategy. You will report into our Chief Marketing Officer.

About the Role:
The Subscriber Value Management Performance Manager will play a crucial role in executing and optimizing our global subscriber value management strategy to enhance subscriber engagement with our products and maximize revenue. This position requires a someone focussed on outcomes with expertise in subscriber lifecycle management, data analytics, and continuous improvement methodologies.

Key Responsibilities:

Strategy Execution and Optimization:

Manager the rollout and ongoing optimization of the global subscriber value management strategy.

Implement incremental data capture strategies to enhance customer insights and personalization efforts.

Drive conversion, prospect management, onboarding, adoption, free trial conversion, upsell, retention, and win back initiatives across global markets.

Performance Analysis and Insights:

Monitor key performance indicators (KPIs) such as subscriber engagement, conversion rates, retention rates, and revenue growth.

Utilize data analytics and segmentation to identify trends, opportunities, and areas for improvement.

Generate actionable insights and recommendations to optimize subscriber value management initiatives.

Campaign Management and Execution:

Plan, execute, and oversee subscriber engagement campaigns across multiple channels.

Collaborate with marketing and sales teams to align campaigns with business objectives and customer preferences.

Implement A/B testing and performance tracking to continuously improve campaign effectiveness.

Team Management and Leadership:

Direct and manage the work of journey orchestration and content authoring teams to achieve SVM objectives.

Provide leadership, guidance, and mentorship to ensure alignment with strategic goals and objectives.

Foster a collaborative and innovative team culture focused on delivering exceptional subscriber experiences.

Continuous Improvement and Innovation:

Implement best practices and innovative approaches to enhance subscriber value management strategies.

Foster a culture of continuous improvement and innovation within the subscriber value management team.

Stay informed about industry trends and emerging technologies in subscriber lifecycle management.

Stakeholder Collaboration and Communication:

Build strong relationships with cross-functional teams, including marketing, sales, product, and customer support.

Communicate subscriber value management strategy, performance metrics, and recommendations to senior management and key stakeholders.

Act as a subject matter expert on subscriber lifecycle management and performance optimization.

Qualifications:

Experience: Minimum of 5-7 years of experience in subscriber value management, CRM management, digital marketing, or related roles, with a proven track record of driving performance and revenue growth.

Technical Skills: Proficiency in subscriber management platforms (e.g., Salesforce, HubSpot) and data analytics tools. Strong analytical skills and experience with segmentation and targeting strategies are essential.

Leadership Skills: Demonstrated ability to lead cross-functional teams, manage complex projects, and drive results in a global environment.

Communication Skills: Excellent verbal and written communication skills, with the ability to present complex information clearly and influence stakeholders at all levels.

Problem-Solving Skills: Strong analytical and problem-solving abilities, with a focus on data-driven decision-making and continuous improvement.

Customer Focus: Passion for delivering exceptional customer experiences and a deep understanding of subscriber engagement strategies.

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