With more than 225 branch offices across North America, Associa is building the future of community for nearly five million residents worldwide. Our 11,000+ team members lead the industry with unrivaled education, expertise, and trailblazing innovation. For more than 43 years, Associa has brought positive impact and meaningful value to communities. To learn more, visit www.associaonline.com.

\n \n Job Description

The Senior Vice President of Sales will spearhead revenue generation efforts across North America, leading a diverse team of 35 external sales professionals, a dedicated inside sales unit, and a sales analytics function. This individual will implement and refine a robust sales process to drive sustainable growth in a complex, high-pressure environment characterized by a challenging lead generation landscape.

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The successful candidate will possess exceptional leadership capabilities coupled with hands-on sales expertise, leveraging their experience at a national scale to elevate performance and revenue across all channels. They must possess a high degree of personal resilience, political savvy, and executive presence, balanced by a personable, engaging, and collaborative style that fosters a positive work environment.

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While community management industry experience is not required, hospitality experience is a plus, as it aligns with the company’s commitment to exceptional customer service and relationship building.

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Key Responsibilities

\n\nSales Strategy & Leadership:\n\nDesign, implement, and continuously improve a comprehensive sales process that drives revenue growth and market expansion.\nDevelop and execute strategic sales plans to achieve ambitious revenue targets.\nLead and mentor a national team of external sales professionals, an inside sales team, and sales analytics personnel.\nProvide hands-on support and leadership in critical sales engagements, especially within challenging or high-potential markets.\n\nCompensation Structures & Performance Management:\n\nCreate and implement scalable, motivating compensation structures that align with business objectives.\nEstablish performance metrics and continuously assess team performance, providing coaching and feedback to drive excellence.\n\nLead Generation & Pipeline Development:\n\nNavigate and thrive in a challenging lead generation environment, implementing innovative strategies to source, nurture, and convert prospects.\nCollaborate with marketing and other cross-functional teams to optimize lead generation efforts and improve conversion rates.\n\nSales Analytics & Reporting:\n\nUtilize Salesforce to monitor sales activities, track key metrics, and generate actionable insights.\nOversee the development of reports and dashboards to ensure data-driven decision-making.\n\nExecutive Presence & Collaboration:\n\nServe as a key member of the executive leadership team, collaborating effectively with Operations and other leaders to drive company-wide success.\nExhibit exceptional communication and presentation skills, building relationships across all levels and functions within the organization.\n\n\n Requirements\nExtensive sales leadership experience with a proven track record of success at a national scale.\nDemonstrated ability to develop and implement sales processes and compensation structures from the ground up.\nExperience managing large, geographically dispersed sales teams (35+ external professionals, inside sales, and analytics).\nSalesforce proficiency is required; familiarity with additional CRM tools is a plus.\nExperience in a challenging lead generation environment, with resilience and adaptability as critical strengths.\nStrong executive presence, political acumen, and interpersonal skills, complemented by a personable, collaborative leadership style.\nBackground in the hospitality industry is a plus, though not required.\n\n

Personal Attributes

\n\nHighly resilient and adaptable.\nApproachable, engaging, and fun to work with.\nPolitically savvy with strong executive presence.\nPassionate about leading and developing high-performing teams.\n
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We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.