Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

We are seeking a co-op to join BCG’s Travel, Cities, and Infrastructure (TCI) Marketing team to support key areas of our marketing program. The TCI Marketing Co-op will assist in developing and executing our marketing strategy to strengthen client relationships and position us as market thought leaders.

 

YOU'RE GOOD AT

 

The ideal candidate will have a passion for marketing and communications, with excellent attention to detail, project management, and time management skills. They should be organized, possess strong communication abilities, and feel comfortable managing multiple projects and reporting to varying levels of seniority. The candidate will be part of a global team and may occasionally need to work flexible hours within the standard 40-hour workweek.

 

Social Media Marketing

Support the day-to-day management of TCI’s employee advocacy social media program, TCI Voices.Draft and create social media content to amplify TCI’s thought leadership.Analyze and report on social media performance to optimize our presence.

 

Content Creation

Communicate complex topics clearly in written form for internal communications, social media, and presentations.Draft content and build digital internal newsletters to update the practice area on BCG, industry, and competitor activities.

 

Marketing Performance Analysis

Maintain data quality within marketing platforms, including the global CRM database.Prepare dashboards with key performance metrics to demonstrate the impact of our marketing tactics.Collaborate with the global analytics team to leverage meaningful marketing KPI metrics. 

Digital Marketing Tools

Use LinkedIn campaign management tools and Haiilo.Experience with creative software like Figma is a plus.Develop and send newsletters within Salesforce Marketing Cloud.

 

Working in a Dynamic Environment

Demonstrate strong motivation, flexibility, and reliability.Be familiar with matrix organizations.Support scheduling and preparation for meetings with key stakeholders.Network with other students, Co-Ops, and marketers.Stay organized to address responsibilities and reprioritize shifting demands while maintaining transparency with your line manager.Balance short- and long-term priorities effectively.

What You'll Bring

Currently enrolled in an accredited college/university degree program with an existing co-op partnership with BCG.Meet the co-op program eligibility requirements and be approved by your college/university to participate in the co-op program.Able to work full-time (40 hours/week) throughout the co-op cycle (December-June).Authorized to work in the United States.Excellent writing and verbal communication skills.Able to work autonomously with strong prioritization and time management skills.Experience with social media channels, particularly LinkedIn.Relevant majors/minors may include Marketing, Communications, Digital Marketing, Social Media Marketing, Consumer Behavior, Marketing Research & Analytics, International Business, Advertising.

Who You'll Work With

BCG’s Travel, Cities, and Infrastructure (TCI) practice area management team, including business managers, directors, marketing managers, and practice area managers. The global BCG marketing teams consist of centers of excellence on various topics such as digital marketing, social media, publishing, and production.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.\n
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