Description Senior Product Manager – Technical (Fleet and Packaging Marketing Measurement and Analytics) Job Summary Are you passionate about working on cutting-edge initiatives that break new ground? Do you thrive in fast-paced, innovative environments where you can pioneer advanced approaches to marketing and measurement? We are seeking a talented Senior Product Manager – Technical to lead measurement design, operational analytics, and data-driven strategies for a growing media channel that uses fleet and packaging as marketing opportunities. This role is highly cross-functional and will work closely with engineering, science, operations, and marketing teams to build best-in-class analytics systems and models that enhance marketing efficacy while tracking operational performance. Key Responsibilities The Senior Product Manager – Technical will: + Define the measurement vision, roadmap, and end-to-end strategy for fleet and packaging media channels, ensuring alignment with business goals. + Collaborate with engineering and science teams to design, develop, and launch data-driven measurement models and analytics capabilities that assess creative marketing effectiveness and operational impact. + Own the creation and delivery of an analytics dashboard toolkit to monitor efficiency, program impact, and campaign performance across markets. + Scope and lead channel expansion efforts, supported by learnings from existing systems and data insights. + Ensure regular engagement with cross-functional teams to validate ideas, make tradeoffs, and successfully execute on deliverables. + Advocate for balance between technical complexity, operational excellence, and meaningful customer insights when prioritizing tech-driven solutions. If you are energized by solving ambiguous challenges, distilling complex problems into actionable solutions, and leading innovative projects, this role could be an ideal match for you. A Day in the Life This role provides the opportunity to: + Vision and Strategy: Lead the overarching measurement strategy and expand in-market product adoption. + Roadmap Execution: Define and prioritize projects with the greatest potential to drive impact. + Collaboration: Work cross-functionally with scientists, engineers, and other stakeholders to deliver creative and effective technical solutions. + Product Execution: Engage in all stages of development, from ideation to implementation. + Technical Acumen and Communication: Partner deeply with technical teams while clearly communicating complex concepts to diverse audiences. About the Team This role is part of a global marketing team responsible for major brand and retail initiatives. We innovate relentlessly, driving impactful campaigns that are both customer-centric and measurable. Our mission is to make customer lives better every day by inventing scalable solutions and optimizing resources. If your expertise lies at the intersection of technical product management, data analytics, and customer-focused innovation, and you’re excited by opportunities to lead bold initiatives, we encourage you to apply! Requirements Key Qualifications (Basic) + A minimum of 5 years of experience in product management, program management, technology, or technical product marketing. + Bachelor’s degree, with demonstrated knowledge of technical product delivery. + Proven ability to define and execute roadmaps while making thoughtful tradeoff decisions. + Experience driving impactful discussions around technical strategy, system architecture, and operational improvements. + Strong ability to influence diverse stakeholders, from peers to executives, through effective communication and negotiation. Preferred Qualifications + Strong expertise in analytics platforms like Tableau or QuickSight. + A background in building and driving user adoption for new tools and systems. + Knowledge of system architecture, optimization, and statistical or reliability analysis. + Experience leveraging machine learning for model automation in business contexts. + Passion for representing a variety of customer and stakeholder perspectives when driving decisions or innovations. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .