1. Identifying and pursuing sales opportunities: Sales executives are responsible for actively seeking out potential customers, identifying leads, and generating new business opportunities. This involves researching and analyzing market trends, attending industry events, and developing strategies to expand the customer base.

2. Building and maintaining customer relationships: Sales executives need to establish strong relationships with existing and potential customers. This includes understanding their needs and challenges, providing product information, conducting product demonstrations, and addressing any inquiries or concerns. Building trust and rapport is crucial for customer retention and repeat business.

3. Achieving sales targets: Sales executives are accountable for meeting or exceeding sales targets set by the company. This involves creating and implementing sales plans, forecasting sales volumes, and monitoring progress. They may be required to prepare sales reports and present performance metrics to management.

4. Collaborating with technical teams: As sales executives in an electrical engineering company, they work closely with the technical teams to gain a deep understanding of the products and services offered. They collaborate with engineers and technical experts to address customer requirements, obtain technical information, and provide appropriate solutions.

5. Conducting market research and analysis: Sales executives monitor industry trends, competitor activities, and customer feedback to stay informed about the market landscape. This involves conducting market research, analyzing data, and identifying opportunities for product improvement or expansion.

6. Negotiating and closing deals: Sales executives are responsible for negotiating contract terms, pricing, and other factors with customers. They need to have strong negotiation skills to reach mutually beneficial agreements and close deals in a timely manner.

7. Providing feedback to the company: Sales executives play a crucial role in providing feedback to the company regarding customer preferences, market demands, and product performance. This information is valuable for the company to make informed business decisions and improve their products or services.