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Reporting to: Field Marketing Zone Manager

Duty Post: Legazpi City, Albay, Philippines

 

Territory Consumer Lead

 

The Territory Consumer Lead (TCL) is under the Marketing function and is responsible for driving the business growth of their assigned territory through Consumer acquisition and retention. In order to achieve this, the incumbent needs to drive quality Retailer Distribution and Wholesale Volume through a Consumer Centric approach mindset. Based on their assessment of the challenges and opportunities in the assigned territory, making use of available information, collaboration with the Field Sales, they will develop the necessary short and long term strategies and programs that will address the needs of the business and support the delivery of the territory KPI's., growth inclusive.

 

This role will be tasked to lead the development and management (incl. monitoring & reporting) of relevant campaigns and/or programs, that are part of the over-all regional and zone strategies covering various touchpoints such as General Trade Retailers and Wholesalers, Local Key Accounts, Designated Smoking Areas and HORECA channels where the overall objective is Consumer Acquisition and Retention in the assigned territory.

 

This role will also be tasked to do the following:

External (Nielsen) and Internal (Sales Data) Data Analysis

Conquer tools champion

Competitive Analysis

Budget Monitoring

Creation of internal documents such as contracts, project briefs, weekly reports, closure reports, presentations during business reviews

 

What you will do:

 

1) STRATEGY & CAMPAIGN / PROGRAM DEVELOPMENT

Review and understand all relevant information within the assigned territories through data understanding, competitive review, field work and insighting in order to identify challenges and opportunities, developing appropriate short-term and long-term strategic action plans for JTI brands within the territories assigned to enable business growth.

Responsible for initiating and securing complete project approval (OPB) and all operational mandatories to activate planned campaigns/programs (Coordination with M&S stakeholders, Third Party Agencies, GIP, Suppliers, TME encoding, testing and production).

Ensure campaign clarity amongst front-liners (TSR/TER)

 

2) LEADING IMPLEMENTATION

Develop campaign/program mechanics, spiel and lead in briefing to field sales in order to guide them in the proper execution of programs across targeted trade partners and outlets consistent with program objectives, timelines, allocations, and all other company protocols with full compliance.

Manage overall deployment and implementation of Brand-led /Field Marketing-led activities in the assigned territories.

Key representative of Field Marketing in overseeing all activities in the assigned territories which will cover but not limited to various program tools such as consumer and trade deals, trade incentives, bundling activities (multi-pack or premium), sampling and consumer brand activations.

Manage and deliver an optimal full year consumer acquisition campaigns / programs calendar in the assigned territories.

Drive performance management & investment optimization. Drive program resources planning and deployment

 

3) PROGRAM EVALUATION

Perform regular survey on campaign / program execution to ensure compliance with standards / intended trade impact. Immediately resolve or address any challenges, that includes immediate escalation.

Review performance vs objectives and not limited to in terms of volume, stores participation, implementation guidelines, competitive response, ease in implementation and effective campaign spend.

This include oversee, monitor, measure execution success and program post-evaluation.

 

4) TERRITORY LEADERSHIP

New Opportunity and New Product Launch: Support Brand and Field Marketing on New Product Launches in building robust bottom up launch campaigns that include pipeline volumes and distribution partnering M&S stakeholders, drive merchandising requirement and pricing compliance for the assigned territories.

Develop consumer campaign in driving New Opportunity to enable brand range selling in pre-identified opportunity territory / barangays.

Route to Consumer: Provide cross functional support in understanding and developing an efficient route to consumer to better deliver high impact campaign and brand reach.

Be the custodian of Territory toolkit buildup

 

5) RESOURCE MANAGEMENT

Responsible for assigned field marketing budget management and proper to optimal deployment of program tools and materials.

Establish strict management, control and compliance for program enablers such as:

Territories FM budget

Free goods requirement and allocation

Merchandising materials (POSM inclusive) with right quantity requirement

Premium items with optimal cost and right quantity requirement

Physical counting of free goods / premiums / POSM (depot and vehicles)

 

Who we are looking for:

Bachelor's Degree graduate, preferably of a Marketing / Business / Communications - related courses

At least 2-3 years experience in Sales, Trade/Channel Marketing, Consumer Engagement or Marketing that includes on ground Field Sales experience preferably from an FMCG company.

Good communication skills - Oral and Written (English, Filipino)

Data Gathering

Insighting and Analysis

Trade & Channel Development Strategy & Plan Formulation

Problem Solving

Project Management and Monitoring with understanding of sales operation and in-trade execution

Presentation Skills

Evaluation

Budget Management

Adept with MS Office (Word, Excel & Powerpoint)

Strong leadership skills

Strong understanding of program / campaign execution of control & compliance

High sense of ownership, accountability and entrepreneurial skills

Good understanding of digital tools

Outspoken/ability to generate and share ideas

Adaptable, flexible and open to change

Ability to analyze business situation and propose actionable solutions focusing on consumer acquisition

 

 

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

 

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

 

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.