Role purpose

To achieve sales, collection and market penetration targets for their territory with  a grower centric approach to sales for value creation and to identify ways to establish innovation products among growers to help them increase their revenue.

Accountabilities

Sales

Own selling of products under Syngenta NPI product portfolio to growers in line with target assigned

Value Creation and Strategy

Collect market and competitor information and share with business managers and field marketing team to build strategiesDevelop deep technical expertise and product knowledge (usage, application, value proposition) to be able to sell  Syngenta NPI Product portfolioCreate visibility and top of mind recall in grower minds  for NPI and innovation productsTo have a structured “Territory Profile” – Sale, Dealers, Farmers, Village, Competition, Market size particulars. To have SWOT analysis for self, Company, Market, Distribution.

Digitally enabled

Analyze data to generate useful insights and enhance customer engagementUse digital tools effectively to drive sales and increase adoption of products across  stakeholders

Grower centricity

Conduct market research to collect information on competitor products and data on own product efficacy & market feedbackImplement the sales strategy effectively and ensure sales achievement through good grower relations and by offering solutions in problem areas Handhold the customer with effective usage of the product to ensure effectively  "push" the products to the grower/farmer level

Stakeholder Engagement

Hold end to end accountability for defined dealers/ distributors to manage credit risk and optimize collectionsFocus on stakeholder management and build relations/engage with growers & retailersSynthesize information and effectively communicate retailer and grower information with distributorsEnsure regular demand generation activities are conducted and also maintain adequate contact with the channel – distributor, retailer etc.Manage the discipline in business processes - product tracking, forecasting and effectively control sales and liquidations costs. Drive the right channel behaviour.Manage complaints with effective solutions that are a win for the organization and the customer

 Collaboration

Ensure  collaboration among the Innovation and Value sales teams

Marketing Support

Ensure completion of demos for existing products, through appropriate reviews and field visits with the Market Development Officers.Coordinate with the Marketing team for organizing pre-launch activitiesFacilitate new product training programs for farmers, along with the Capability teamSelect villages for development activities, allocate plans to MDOs and Field assistants for timely execution

Customer Complaints Handling

Ensure that customer complaints are handled and resolved as per specified procedure/ policyProvide necessary inputs / support to team handling new product related customer complaints

MIS & Reporting

Ensure timely submission of daily / weekly / monthly reportsEnsure data for lead generation activities, e.g. contact are collated and maintained appropriatelyGenerate leads for information of high net worth farmers, new prospects, etc.

People Development

Ensure that team is well equipped with the suit of applicable products alongwith strong technical grip over the products. This will enable them to conduct effective grower meets and provide proper support during the seasonHandhold the team members in their development areas to improve their performanceEnsure that relevant market inputs are available for timely decision makingEnsures compliance of all activities carried out in his/her team and provide regular compliance updates and trainings to subordinates
Company Description

As a world market leader in crop protection,
we help farmers to counter these threats
and ensure enough safe, nutritious,
affordable food for all – while minimizing the
use of land and other agricultural inputs.
Syngenta Crop Protection keeps plants
safe from planting to harvesting. From the
moment a seed is planted through to
harvest, crops need to be protected from
weeds, insects and diseases
as well as droughts and floods, heat and
cold.
Syngenta Crop Protection is headquartered
in Switzerland.

Qualifications

Critical Knowledge/skills/experience

Agri Graduate/Post Graduate, Agri or general MBA , preferably with atleast 2 years sales experienceDemonstrated ability for creating market/ segment with long term viewExcellent technical knowledge of products in the marketOutstanding communication with group of people and influencing skillsExcellent organizational and leadership ability

Dimensions

People: Interactions with all relevant functions in the country (commercial, new technologies, development, digital, legal)Geographic Scope: IndiaFinancial: Impact on APAC CP business / CP portfolio
Additional Information

Additional Information:

People are at the heart of what we do:

Once a year Full body checkCompetitive insurance schemeEmployee assistance program – to take care of your and your loved ones mental healthPaid Vacation of 30days, 12 Paid Holidays, Maternity and Paternity Leave, compassionate leavesEducation assistance – for your career growthPeople first culture translated into ‘Most Preferred place to work 2022-23 by Times group’

Note: Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status.

To learn more visit: www.syngenta.com and www.good-growth-plan

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