Now that you’ve found the job description, what’s next?

At Timberland, we’re a team that steps outside, works hard together, and moves the world forward.  The brand is widely recognized as the arbiter of boot culture.  With a rich heritage of craftsmanship and an eye toward the future, Timberland has a decades-long commitment to make products responsibly, protect the outdoors, and build community.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture.  If you can see yourself working side-by-side with a team of fun, adventure-loving people, Timberland just may be the place for you.

To learn more about our values and our culture, visit Timberland Careers or www.timberland.com.

Manager, Go-To-Market & Strategic Planning – Timberland Americas

What will you do?

A day in the life of a Manager, Go-To-Market (GTM) and Strategic Planning at Timberland looks a little like this.

The Manager of GTM & Strategic Planning is a key role in the curation and execution of our brand strategy within the Americas region.  In partnership with the Brand Leadership team, you’ll facilitate the annual and seasonal processes that fuel the business.  You will lead key stakeholders through the collection of insights and data that feed into the Go to Market (GTM) process.  Everything we do at Timberland revolves around one thing: our Consumer.  To better serve that Consumer, we start with the data.  In this role, you will be the master of both.  You will report to the Senior Director, Business Planning (Timberland PRO) with a dotted line to the Senior Director, Business Planning (Timberland Tree).

Let’s break down that day-in-the-life a bit more.

Maintain and evolve the existing Go-To-Market processes based on current market and strategic needs, including process mapping, reevaluating roles and responsibilities and collaborating with key GTM stakeholders to implement change.Partner with Product, Sales, Marketing, Planning, Sales Ops, DTC, and Digital teams to lead and drive the end-to-end GTM processes for multiple seasons across channels and regions.  Support brand leadership to ensure collaboration across functions.Provide and design the market and consumer insights necessary to better inform GTM strategy.  Identify opportunities to reduce complexity and drive overall brand positioning in the marketplace in the regional GTM processes.  Work closely with brand and regional GTM counterparts to ensure needs are considered in the global process and calendar.Define and drive a clear governance structure to support the GTM process across all levels of the organization.  Drive and engage in dialogue and challenge cross-functional working groups, to promote collaboration and alignment on the execution of GTM plans, commitments, and the tracking of GTM decisions and follow ups.Take charge and evolve Timberland PRO’s existing consumer tracker process and data set.  Develop and share out key reporting and insights with leadership and product teams.Develop and implement custom quantitative and qualitative research to best inform the business or key initiatives.  Determine the best path to translate the results not just in reporting, but in execution.Research global jobs data, Purchasing Manager’s Index (PMI) info and industry data to best understand where the consumer will be going to work.Drive collaboration efforts with the Global Timberland Consumer Insights (CI) and strategy teams, providing regional inputs and data to inform global brand strategy development.Act as the voice of the consumer to ensure its presence in the GTM process and decision making of the consumer and market to ensure learnings are embedded in decision making.Facilitate Timberland PRO Brand Strategy meetings and implementation, develop seasonal execution plans for all departments and at all levels, including tracking and reporting key performance indicators (KPIs).Support Timberland Americas General Manager and the senior leadership team to define and cascade our regional strategies in alignment with global priorities through the OGSTM framework.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day.  For this role, there are foundational skills you’ll need to succeed and excel.  Additionally, while formal education in a related field is great to have, we are most interested in your 5+ years of experience and professional achievements. 

The foundational skills you will need in this position are:

Exceptional process and project management skills, with the ability to scope projects and tasks, and establish realistic objectives and deadlines Strong peer relationship skills – ability to foster collaboration, achieve consensus within a group, and drive internal and external relationships The ability to prioritize, work under pressure with multiple tasks simultaneously, and meet deadlines with quality deliverables Ability to collect, analyze and present data and insights in a clear and concise manner Software skills:  high proficiency in Microsoft Office (Excel, PowerPoint, OneNote, SharePoint), Power BI and Business Objects a plus Strong verbal and written communication skills in English 

There are also a few skills that are not required but preferred.

Experience with working with self-serve research platforms/dashboards Business acumen i  e  , is aware and understand how strategies and tactics work in the marketplace)Ability to translate, cascade and execute business strategy and vision 

What do we offer you?

At Timberland, we know you expect as much from us as we do from you.  That is why we make a commitment to support and grow our people.  We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life.  We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity.  Our focus on DEI is at the foundation of who we are and what we do.

To learn more about Timberland’s benefits package, follow this MyVFBenefits.com and click “Looking to Join VF”.

To learn more about Timberland’s Diversity and Inclusion efforts, go to Timberland.com.

Now WE have a question for YOU.

Are you in?

Hiring Range:

$84,000.00 USD - $105,000.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.  If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.