**Job Description :** **Trade Development Manager - KS, AR & NM** **About the role:** + In-market role driving & leading the US Spirits Local Customer Trade Development/Marketing for KS/AR/NM. + Role will drive commercial activation in market and will partner with the Business Development Team, Sales Execution, Strategic Accounts, On Premise and Distributor Market teams to ensure the market has the right tools to activate and implement in the right accounts at the right time to WIN at retail. **Dimensions** + Understand what activities/growth drivers work and don’t work in your market + Effectively advocate for your market’s needs and opportunities with central teams in NYC office and across the region + Encourage and advise the Diageo and Distributor sales teams in the market on the brand strategies, investments, and resources / activities to deploy + Compliance – we will always be Diageo Marketing Code, regulatory and legally compliant + Brand Aware – this role will ensure that brands show up in market and at events in a way that is consistent with the brands purpose, target audience and tone. **Financial** + Budget Management responsibilities that must be focused against the right activation in the right accounts to drive AT SCALE execution + Management of market Commercial Activation activities – Ensuring investment is in right accounts + Understands and uses Advanced Analytics data and NEW channel segmentation to ensure investment focused against the biggest opportunities for Diageo, and activation is focused in the right markets passionate about the right consumers and accounts + Inform Director of Trade Development on activation needs/success/gaps etc. as part of annual, quarterly and more frequent planning. **Leadership Responsibilities and Decision Making:** + Accountable & Responsible for the success of redefining how we plan and activate at retail in your market. Ensuring that our brands show up consistently across markets and that we focus our investments against the biggest opportunities for Diageo, activate the right brands in the right accounts. + People Management: No direct reports. Inspire, coach and develop Distributor In-Market Teams. Work & Collaborate with Agency (Dentsu) – plan, inspire & coach with local Event Management Team. Lead & inspire distributor teams to gain share of mind with the Diageo portfolio. + Influential across many different partners – execution teams, performance management team, brand & CP&A teams, agency partners, local brand managers/sales/account teams in a multiple-distributor network. + Project Management Skills will be important as role requires individual to wear many hats and lead volume of brands/activations across the market(s). + Decision Marking: Comfortable making quick decisions ones that are not always popular and with pace + Measurement & Evaluation will be important to help inform what’s working and what’s not and corrective actions will be made at pace – armed with good M&E. **Role Responsibilities** **:** + Drive AT SCALE best in class execution of programs and platforms to achieve market share growth + Refine the way we think/behave/operate and work to drive local activation + Plan and effectively implement and lead market activations and A&P budget **Experience** **/ skills** **required:** + Strong Commercial or Marketing Experience needed (+5-7 years) + Change agent – and open to changing how we go to market + Strong communication skills with experience working across matrix organization + Must have strong influencing and negotiation skills + Strong ability to establish relationships & influence decision making internally and at local key customers. + Highly effective and efficient communicator – knowing what to communicate to whom and when. Ensuring your communication cadence fits into the broader portfolio communication systems and timing. + Successful experience in financial & budget management. + Measurement & Evaluation will be important to help advise what’s working and what’s not. **Flexible Working Statement:** Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. **Diversity statement:** Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you.  **Worker Type :** Regular **Primary Location:** Off Site Kansas **Additional Locations :** Off Site Arkansas **Job Posting Start Date :** 2025-01-28 **Salary Range:** **Minimum Salary:** $86925 **Maximum Salary:** $144875 **_At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others._** **_(Benefits/perks_** **_listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location._** With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)