COMPANY OVERVIEW:

Celebrity Cruises is one of five cruise brands owned by Royal Caribbean Group, based in Miami, Florida with local offices in Sydney. Celebrity Cruises delivers an elevated premium holiday experience across their fleet of ships travelling to nearly 300 destinations across more than 70 countries spanning all seven continents. An industry pioneer for 35+ years, each Celebrity holiday offers experiences you won’t find anywhere else aboard ships which continue to shatter industry expectations with the highly anticipated Celebrity Xcel arriving Fall 2025. Celebrity Cruises has a fleet of fourteen ships, sailing the Caribbean, Europe, Alaska, Asia, South America, and Australia/New Zealand. Since 2010, Celebrity’s Solstice Series ships have sailed the summer season in Australia and New Zealand, sourcing both local and international guests to the region.  In 2023 Celebrity revolutionised cruising in our region as we brought Celebrity Edge Down Under for her highly anticipated inaugural season.

 

JOB SUMMARY:

The Trade Marketing Executive will assist with the development of B2B and B2C marketing strategies and communications for Celebrity Cruises.  Collaborating with the Trade Marketing Manager, Digital & CRM Manager, and the Sales & Marketing team, the role will execute sales campaigns and tactics with trade partners and trade media, as well as supporting digital marketing campaigns for direct consumers.

This includes assisting with the development and management of events, eDMs (trade partners & direct consumer), agent portal communications, agent webinars, trade media, trade campaigns, development of sales assets & collateral, as well as consumer website promotions. The role will assist trade partners to develop effective B2C campaigns and achieve commercial goals.

 

Some of your duties include:                                              

Assist with the execution of the go-to market calendar, including outward communication to the trade across eDMs, Social, Agent Portals/Platforms, as well as the consumer database and website.

 

Assist with the execution of a content calendar and advertising strategies for the brand’s B2B trade media investments, including management and bookings.

 

Foster cross departmental collaboration included but not limited to Sales, Marketing & PR, Commercial, Operations and Revenue.   In addition, build effective relationships with key MIA stakeholders and colleagues.

 

 

Assist with the creation and launch of trade webinars focused on marketing education to keep Celebrity Cruises top of mind and to drive revenue.

 

Assist with trade partner coop and activations, ensuring execution with excellence and alignment to brand guidelines

 

Assist the sales team to create support materials, presentations and sales aids (Brand Flyers, Toolkits, Tactical Selling Aids)

 

Assist with asset creation (internal or outsourced) for trade promotional activity and brand updates

 

Assist with the management of promotional activity across the consumer website

 

Assist with auditing, tracking, reporting and analysis of trade communication channels and coop campaigns, as well as auditing consumer digital platforms such as the website

 

Assists with other trade and consumer marketing activities as required such as ship visits, event management, prize winner fulfillment, merchandise production, and presentations

 

Travel within Australia & New Zealand may be required.  Travel overseas may also be required.

 

QUALIFICATION, KNOWLEDGE & SKILLS:

2+ years of B2B or B2C marketing and/or communications experience. Travel & Tourism marketing experience is highly desirable. Proven experience in working with a multi-location team & ideally within a global brand or business preferred Tertiary qualification in marketing and/or tourism desirable. Candidate must possess strong written and oral communication skills and be able to work effectively with all levels of personnel Exceptional relationship builder with the ability to collaborate across business levels with key stakeholders and help resolve issues efficiently and effectively. Embraces a fast-paced working environment with an appreciation for planning and deadlines.

WHY WORK FOR US:

Royal Caribbean Group has been recognized by Ethisphere, a global leader in defining and advancing the standards of ethical business practices, as one of the 2021 World's Most Ethical Companies for the sixth consecutive year. The experience of travelling to exciting places; the chance to work with a fantastic group of people from all over the world; the recognition and support provided by the company; the opportunity to grow your career to the next level and the ability to explore new paths on the open seas are just a few fantastic reasons.

As one of our Sydney office employees, you will have access to ongoing training and development both in-house & externally to enable continuous development. We value a flexible work approach to ensure our employees wellbeing continues to come first.

 

 APPLICATION PROCESS:

Please click APPLY now and fill out the required information. We thank you for your interest, due to the number of applications we ask all candidates to provide their base salary expectation when completing their profile to help us with our screening process.

 

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.