Budget Management:

Actively participate in the management of the marketing budget, ensuring effective allocation

Event Coordination:

Lead the coordination efforts to secure the marketing calendar of events with retailers. Proactively engage with retail buyers and the marketing department to align upcoming events/projects with the company’s strategic objectives.

Marketing Materials:

Spearhead the creation and publication of up-to-date promotional materials, collaborating closely with account managers and retail clients.

Collaboration:

Facilitate seamless collaboration with graphic artists, print providers, corporate giveaway providers, photographer/videographer, bloggers/influencers, and other agencies.

Business Proposals:

Take the lead in creating comprehensive business proposals, including project costing and mockup designs, ensuring alignment with the needs and expectations of clients or buyers.

Event Execution:

Play a key role in the meticulous execution of décor for events and retail planograms, ensuring a visually compelling representation of the brand.

Promotions and Proposals:

Lead implementation of marketing promos in supermarkets, developing innovative mechanics and compelling proposals to drive engagement.

Analysis:

Conduct in-depth analysis of sampling report results, online ad campaigns, and projects/events, providing valuable insights for continuous improvement.

Catalog Management:

Take ownership of updating the company’s product catalog/kit for account managers, ensuring accuracy and relevance to market trends.

Online Activities:

Manage day-to-day online activities, including customer inquiries, complaints, feedback, and the regular update of information on social media ads and the company website.

Market Research:

Oversee external vendors, competitors, and the introduction of new products, services, and promos. Gather data on consumer research and behavior to inform strategic decision-making.

Training and Orientation:

Lead the coordination and execution of yearly product orientation sessions for clients, samplers, merchandisers, and existing retail establishments and their staff.

Client Presentations:

Take an active role in ideation and the presentation of the product line to potential customers and existing distributors, ensuring a compelling and persuasive delivery.

Event Oversight:

Provide oversight for marketing events/support for clients, including quarterly store openings, anniversaries, and membership events, ensuring seamless execution and maximum impact.