1. Manages key modern trade accounts (supermarkets, convenience stores, drug stores) to achieve business objectives and serves as the point of contract between the company and the customer.

2. Execution of Sales and Marketing plans and strategies to achieve Key Performance indicators: sales, exchange, distribution, product availability and visibility.

3. Coordinates with all the Sales teams on store openings, promotions, trade events and other activities of assigned key accounts.

4. Analyzes the sales and exchange performance per product, monitors offtake and prepares the standing order of his assigned district and/or accounts.

5. Coordinates with Marketing for the effective execution of Marketing plans and programs for the area

6. Provides post activity reports, analysis and recommendations

7. Provides recommendations based on factual data and information that will improve sales and brand equity in the designated area

8. Performs other tasks that may be assigned from time to time.