Will be the key support role in the development and execution of the trade and consumer promotions program through a cross functional and integrated approach that will impact total strategy and direction of GFS. Assists the Marketing Manager in the development and implementation of the Annual Marketing Plan. Monitors trade and industry trends, competitive efforts and identifies trade channel opportunities. Works closely with Sales, external clients and other business units in the development and implementation of an integrated promotional strategy which includes solutions selling systems relevant to identified channels to help meet target objectives. Conceptualize promotional programs and spearheads client presentation/pitches to drive brand equity and sales targeted products, brands and portfolios.