Trade & Shopper Marketing Manager responsible for building outstanding shopper experience in omnichannel.
Your role:
Having a great impact on how we interact with our consumers during whole decision journey with strong focus on in-store engagement and online excellence.
Building expertise of a category, based on the knowledge of shopper insights, market data and best practices, stock & sell-out data from retailers and identifying biggest growth opportunities for the category.
Leading the creation of trade activation plan for key categories taking into account channel specifics and tailor made approach.
Constant monitoring of Philips in-store position (in-store excellence) online and offline, setting improvement targets in each trade area and driving actions to close gaps.
Understanding the growth pillars for category and channel, prioritizing key growth drivers, key category segments, shopper target groups, shopper triggers and barriers in order to come up with category strategy and recommendations of channel activation.
Leading and executing tactical promotions in category under responsibility
You will be a part of category-oriented, omnichannel Trade & Shopper Marketing team cooperating with Sale, Marketing and Digital teams.
You will be responsible for Male Grooming category
From competitive salary, annual incentive bonus to family friendly policies, flexible benefits and access to Philips University, a career at Philips comes with all sorts of wonderful benefits. Be sure to speak to your recruiter about the benefits in your region.
You're the right fit if:
You have experience in trade & shopper marketing management or similar position
You have knowledge of e-commerce media & following latest trends, digital background will be an advantage
You have understanding of business operations, marketing principles, management skills and techniques.
You are able to lead category/channel trade marketing change projects.
You are able to work independently and provide consultative advice within specific functional areas.
You have analytical mindset with ability to analyze data from various sources
You possess strong commercial communication skills.
You are flexible and self-motivated team player.
You are fluent English
You have active driving license (B category)
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.
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