Job TitleTrade & Shopper Marketing PH

Job Description

Job title:
Trade and Shopper Marketing

Your role:

Defines with Consumer Marketing leader local shopper activation planning and makes it customer-specific (delivers input to Integrated Key Account plan incl. Local Shopper Activation Plan), in line with overall Local Marketing Activation plan (LMAP)

Initiate and realize local or regional trade marketing actions and promotions based on the recommendations, to optimize stock levels in the chain, to stimulate sales-out and loyalty of the distribution channel

Define and formulate observations and recommendations for new activities through analysis of sales data and through monitoring the success of the trade marketing activities. Defines requirements for the shopper research (execution in I&A)

Manages performance of P-spend, within the framework of the integrated A&P and trade spend planning to deliver effectiveness for in-store activation, both on- and offline.

Implement, maintain, and improve trade marketing tools, allocate the necessary budget and guard the service level agreements with the supplier (manage the local supplier roster in close collaboration with procurement)

Closely cooperates with Sales Leader in the Market to realize sales targets at key customers, and provide input for local channel Strategy • Optimizes (offline/online) shelve (portfolio, price points, promotions), owning instore and online excellence execution to drive brand preference, increase conversion and basket size

Developing and executing an integrated management framework of attracting, training, motivating, and retaining promoters and merchandisers. Responsible for retail training, customer POS, and conceptual selling (trade decks, etc)

You're the right fit if you have:

Trade marketing experience in an international consumer goods business environment.Experience with product market introductions.Experience in e-commerce and driving and optimizing shopper activation in online retail environments based on shopper data and insights.Strong track record of driving online foundational excellence.Experience with planning and general budget management.Strong commercial skills in bringing the brand plans to life in a retail environment (both off-line and online)Able to identify and create a compelling trade story from data and shopper insights.English (written & verbal) is required.

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If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.