Our purpose – Opening up a world of opportunity – explains why we exist. Here at HSBC we use our unique expertise, capabilities, breadth and perspectives to open up new kinds of opportunity for our more than 40 million customers. We’re bringing together the people, ideas and capital that nurture progress and growth, helping to create a better world – for our customers, our people, our investors, our communities and the planet we all share.

The US Marketing function is focused on supporting the strategic priorities of HSBC US. The function focuses on understanding our clients and identifying, developing and executing the Marketing strategy through campaigns, thought leadership, content and client engagement that strengthen the Corporate and Institutional business at HSBC. This role will manage all campaigns activity within the US CIB marketing portfolio, collaborating with key business and strategy teams. It is an opportunity to align industry expertise with client needs to achieve commercial success.

This position works with senior management and/or product managers in developing and managing the implementation and execution of marketing communication strategies to achieve business objectives. We are looking for a dynamic and commercially focused Senior Marketing Campaign Manager. This role is pivotal in boosting revenue growth, enhancing client engagement, and solidifying the bank’s presence among multinational Corporates and Institutions

As our Trader, US Cash Equities you will:

Lead cross-functional teams to deliver integrated, omni-channel marketing campaigns that boost brand awareness, consideration and client engagement

Develop and managing content, including thought leadership pieces, digital content, and client success stories, to support marketing objectives, in conjunction with the Global Content Centre of Excellence team

Manage agency stakeholders to deliver creative and media partnerships that support business objectives and build meaningful brand value

Craft a cohesive marketing strategy across multiple business segment and product areas that aligns to business outcomes

Socialize marketing strategy and plans with senior executives and sales teams, instilling trust and confidence with our stakeholders and partners

Work with agency partners on the tracking analyzing performance metrics for all activity, against the activity objectives

Utilize data insights to continuously refine marketing strategies to optimally reach specific target audiences

Understand our marketing technology integration and lead generation process

Tracking action items and deliverables for each project and working closely with the business and wider marketing team to align on KPIs

Keeping up with industry trends and making recommendations on new creative ideas or strategies we should try or test in our marketing plans

For this role, HSBC targets a pay range of $250,000.00

The final fixed pay offer will depend on the candidate and a number of variables, including but not limited to, role responsibilities, skill set, depth of experience and education, licensing/certification requirements, internal relativity, and specific work location.

At HSBC, our overall goal is to provide a competitive Total Reward Package, with an appropriate mix of fixed pay, and variable pay, as part of an employee’s overall total compensation and benefits. Variable pay generally takes the form of discretionary, annual awards (sometimes referred to as a “bonus”). Additionally, HSBC offers a wide range of competitive and flexible benefits designed to help you improve your health and well-being, finances, and lifestyle.