Miami, FL, 33126, USA
3 days ago
Travel Retail Americas Corporate Account Executive
The Estée Lauder Companies are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty. ELC Travel Retail Americas is seeking a Corporate Account Executive to join the team. The Corporate Account Executive will support the Corporate Account Manager (CAM) in doing sell-in of all brands for one or several retailers. **Description** ⁃ Responsible for driving eCommerce in diverse channels through closely working with brands ⁃ Primarily responsible for defining eCommerce strategy and roadmap to improve brands' awareness and consumer engagement ⁃ If needed, discover potential new channel to generate eCommerce revenue ACCOUNTABILITIES 1. Business intelligence ⁃ Develop short and long term eCommerce strategy and roadmap in line with Brands and Affiliate strategies ⁃ Identify opportunities to grow online sales and recruit potential new channels ⁃ Conduct competitive and market analysis ⁃ Provide eCommerce consultation and advice to Brands and share best practices within the Region and Affiliates ⁃ eCommerce channel business P&L management 2. Online marketing management ⁃ Plan, manage and execute eCommerce strategies and programs for Brands ⁃ Take ownership of Brands' consolidated annual, quarterly and monthly campaign calendars ⁃ Define business requirements, operational metrics and KPI for campaign measurement ⁃ Proactively identify and resolve issues that occur during the course of campaign execution ⁃ Execute and analyze programs to ensure and maximize effectiveness and produce optimal ROI at a corporate level 3. Planning and tracking ⁃ Conduct weekly or monthly business reviews with Brands ⁃ Evaluate eCommerce campaigns and spending effectiveness ⁃ Analyze and explain site metrics trends and recommend analytics⁃driven changes to Brands ⁃ Research and monitor eCommerce trend in current brands' homepage and retailer sites (or other new channels) and leverage it to the strategies which reflect digital landscape and channel⁃specific needs ⁃ Analyze current eCommerce business and confront competitive challenges for future opportunities 4. Operational effectiveness ⁃ Liaise with Regional and Affiliate stakeholders to manage brands' eCommerce activities ⁃ Build and maintain cooperative relationships and communication channels with Brands and respective corporate teams ⁃ Effectively communicate issues and learnings to key stakeholders ⁃ Manage multiple vendor and agency relationships **Qualifications** Education ⁃ University⁃level education or equivalent Experiences ⁃ Minimum 3 years' experience in E⁃commerce and online marketing field Functional Competencies ⁃ Strong strategic and analytical mindset to lead and execute new initiatives ⁃ Ownership and vision for Online Marketing field ⁃ Good communication and interpersonal skill to well cooperative with diverse stakeholders ⁃ Proactive and entrepreneur spirit with creativity ⁃ Knowledge of cosmetics or female targeted marketing desirable The Estée Lauder Companies are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty. ELC Travel Retail Americas is seeking a Corporate Account Executive to join the team. The Corporate Account Executive will support the Corporate Account Manager (CAM) in doing sell-in of all brands for one or several retailers. Skills & Performance + Good knowledge of MS Office tools, especially Excel + Knowledge of business/commercial/financial acumen + Understanding and experience in retail sales and commercial management (including productive B2B relationships) + A passion for prestige skin care/cosmetics (desirable) Competencies + Strategic, analytical mindset and quantitative skills with data-driven orientation and understanding of applied digital metrics and creative thinking about testing methodologies + Detail oriented + Positive attitude and ability to always bring ideas to the table. + Possess strong organizational skills with the ability to set priorities, multi-task and meet deadlines. + Strives for excellence through a pro-active execution focused approach and optimize campaigns to deliver results + Ability to define processes + Action oriented + Balance between working independently and collaboratively + Self-motivated and positive, but also aligns and engages in the team vision + Excellent interpersonal skills to build relationships and navigate multiple teams + Communication and presentation skills (listening, sharing information, PowerPoint and Excel and digital/social media plans with clarity)
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