Unilever is currently hiring for UFS ID Marketing Manager based in Grha Unilever, Indonesia

About UFS

Unilever Food Solutions (UFS) is the €2.5bn+ foodservice division of Unilever. It leads the dynamic Food Service market across its categories and has ambitious growth objectives, marketing a range of professional food and beverage products and services to operators across 22 Multi Country Organizations (MCOs) in 67 countries.  We carry a portfolio of local and international brands-- Bango, Royco, Sariwangi, Knorr Professional, Hellmann’s, and The Vegetarian Butcher.

Job Purpose

As the Country Marketing Manager, you will define and drive the marketing growth agenda of UFS in Indonesia.  There are four critical elements of the role:

Brand & Innovation: leads portfolio strategy and mix development, walks the talk on brand purpose Digital and Customer Experience (CX): creates exceptional omni-channel customer experiences that drives conversion Team Leadership: coaches, develops and motivates a team of category, digital, and trade marketers to higher performance; strategically influences multi-functional teams to land aligned plans Partners the Managing Director to achieve sustained, long-term and profitable growth

Main Responsibilities

CUSTOMER-CENTRIC, DATA-DRIVEN MARKETING VISION, STRATEGY, PLANS

Uses data and insight to define growth strategy & plan with financial targets and clearly define JTBD across key operator groups (KOG) and portfolios according to national and cluster prioritizationIs the “diner, operator, shopper, customer, competitor” insight expert and growth hacker with strategic and agile action planCrafts the CX Strategy, and Drives the full Operator Lifecycle and experience for KOGs and down to further segmentation of KOGs

INNOVATION LED GROWTH

Direct leadership on category and innovation to drive portfolio transformation and set robust portfolio to unlock growth potential in KOGDevelop Category Strategy and Innovation roadmap for 2030, and full marketing mix and business cases for pipeline rolling 12 quartersLead category and innovation team to achieve OKRs on top SKU mix optimization and innovation funnel sufficiency

GOAL SETTING, EXECUTION, MONITORING, & CONTINUOUS OPTIMIZATION

Clear prioritization and resourcing for all country initiatives—including Brand building, product innovation, CX innovation, customer lifecycles and omni-channel trade planning & executionEnsures game-changing and insight-led innovations and core campaigns are brought to life to drive business growth, increase penetration, and competitivenessPlans & executes omnichannel journeys and campaigns for KOG that drive the full lifecycle, and achieve conversion rates in line with short-term and long-term ambitionWorks with PR, media, and activation agencies to land impactful and effective funnel to drive conversionLeads a team to drive integrated business plan (marketing and sales synergy) through online & offline execution, monitoring and optimization of plansBridge UFS marketing with cross-functional teams, Retail, SEASA region and Global

LEADERSHIP, CULTURE AND COLLABORATION

Change maker with founder’s mindset: lead by example on driving transformation based on strategic choicesClear prioritization and choices (START, STOP, PIVOT) for all country initiatives (national or cluster level) —including Brand building, product innovation, demand generation, conversionOperator obsession: stay close to CD team and operators to generate insight and plan based on data and insights from operator immersion and connectionChange management: Develops a culture of customer-centricity, with data and insight as the foundation for successful marketing strategy and executionInfluencing skill and leadership to glue country leadership team especially close collaboration and alignment with sales leadersCoaches and develops a high-performing marketing team to drive actions with clarity, speed and agilityTalent development and succession planning

Highlights for the role:

KEY MEMBER OF COUNTRY LEADERSHIP TEAMDATA & INSIGHT ANALYTICSFULL FUNNEL EFFECTIEVNESS AND EFFICIENCY (ONLINE AND OFFLINE)BRAND & PRODUCT INNOVATION / REJUVENATIONBRAND & CX STRATEGYANNUAL BUSINESS PLANTEAM LEADERSHIP AND STAKEHOLDER ENGAGEMENT

Digital Tools to Understand:

Marketo (simple & advanced campaigns) AEM (including Adobe Assets) Google Analytics Facebook Business Manager Hotjar/Adobe Target SEM Rush

Key Metrics:

Competitiveness Innovation / Rennovation iTO and Innovation Funnel sufficiency Key parameters on effectiveness and efficiency of funnel, including Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL) Reach & Penetration Marketing ROI NPS

Candidate Criteria

Founder’s mindsetPassion for shaping the future of foodCurious and impact drivenPassion and agility for learningStrong fundamentals in category and innovation, digital marketing/performance marketing8+ years experience across marketing disciplines: Brand Management, Product innovation, Activation (including Digital end-to-end marketing and demand generation). Knowledge and experience with precision marketing and CRM is a plus.Demonstrated experience using data and metrics to measure performance and determine improvementsPassion for building a high-performing marketing team and nurturing talentStrong change management and stakeholder influencing skills in a complex and matrix organization – able to effectively communicate with customers, cross-functional teams, leadership teams, local and regional/ global teamsWilling to travel 25% of time – across the local market to meet with customers

Standard Of Leadership :

Strong inner game, business acumen, and passion for high performance and Talent Catalyst

Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specify how we may be able to assist you.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.