JOB TITLE: UI Assistant Business Development Manager
LOCATION: Taiwan
UNILEVER INTERNATIONAL IS…
Unilever International is Unilever’s White Space Arm!
We work across the world to fill white spaces for Unilever, We treat the business as our own.
As intrapreneurs, we introduce Unilever’s brands into white space geographies like Korea, Pacific Islands, Mongolia, and spearhead launches of iconic household brands like Dove, Lifebuoy, Sunlight, Fair & Lovely, TRESemme into big markets like U.S, China, Western Europe and SEAA.
As Unilever’s growth engine, we establish global white space businesses in key channels such as Health & Beauty, Discounters, E-Commerce and alternate channels such as travel retail, marketing to institutional partners like the United Nations, and seeding Unilever brands to overseas diaspora who crave for a taste of their familiar home brands.
Singapore is our global hub leading strategy, marketing thinking, seeding plans, and alignment with the global categories and supply chain.
Game changing business
SPEED is the mantra for our resounding success. To serve the underserved, we embrace a founder’s mentality, explore unchartered territories, redesign end-to-end business models to establish successful businesses. We make a difference by working fast and smart, nurturing our tribe, winning together and living by five tenets:
1. We will be the fastest route-to-market globally;
2. We go where no (man, woman or distributor) has ever explored;
3. Impossible is an opinion, not a fact;
4. Speed is our currency;
5. When brands are built right, they can last a lifetime.
MAIN PURPOSE OF THE JOB
This role leads Unilever International’s operations in Taiwan, taking responsibility for the top-line and bottom-line, liaising with local Distributors for the assigned brands in the geography. With a primary focus on Taiwan’s retail channels (especially HABA Channel), the role actively engages in all aspects of the purchasing journey to provide customers with a seamless and consistently enjoyable experience, encouraging repeat purchases of Unilever International products. Additionally, the role is accountable for efficiently planning and executing investments to achieve a healthy profit.
MAIN ACCOUNTABILITIES
Prospecting
Leading, mapping and developing on/off-line business and seeding opportunities in Taiwan through data and insight activation
Screening potential businesses through market analysis, deal requirements, potential and financial analysis
Establishing and Executing Business Plans
Lead the process of JBPs and Sales and Marketing execution plan across internal (Unilever BG and BU roles) and Distributor teams
Understand Consumers, Customers and Channels in the geography
Oversee Distributor execution of the agreed plans both for sales, trade marketing
Lead the training of the distributor teams to bridge capability / process gaps
Ensure full integration of Customer Marketing Plans with Brand Marketing Plans and Distributor Business Planning
Provide distributors input into Innovation program through insights on in-market competitor activities and pricing research
Managing new product development (NPD) business plans internally and externally, to craft end-to-end launch plans to drive route-to-market
Measure, track and report customer performance and ensure real time correction plans are put in place to ensure achievement of agreed Objectives
Identify and establish partnerships with distributors, e-commerce platforms, marketplace and relevant 3P services
Works in close collaboration with BG Team for the category input, and with customer marketing & brand teams for the specific e-commerce account plan
Tracking and Monitoring Performance
Creating business cases (P&L) and activation spend for sales and marketing budgets (TTS & BMI)
Tracking and managing of key business metrics and KPIs across marketing and trade activities
Reporting in-market activities and competitor data
Utilize data analytics to track and analyze sales performance, market trend, and consumer behaviour
Prepare regular reports and presentation for management, providing insights and recommendations
Stakeholder Management
Working closely with local distributors to deliver sales & projects on time in full
Leading and align cross functional teams (BG marketing/ BU marketing/ Finance/ Supply Chain/ Ops team etc. )to effectively manage and deliver projects
Actively collaborating with local OpCo relevant teams for synergies
Business Development Projects Management:
Lead the Operationalization of the agreed initiatives
Ensure timely delivery as per project timeline
Provide clear network update – on actual vs planned
Lead coordination meetings of the multi-Functional team for customer specific projects
Organize project meetings, prepare minutes and follow up actions. Escalate if critical milestones are likely to be missed
Sales Operations Management:
Execute and Monitor Perfect Stores in on/off-line channels
Ensuring speed to market for New Product Distribution
Ensure submission of Monthly report including sales report (weekly / monthly)
Tracking of PO status – Casefill report / Backlog; ensure timely and prompt delivery
Ensure timely accrual of all Trading Terms in the system and proper tracking of trading terms / promotion à budget vs actual
In-Market Activities Report & Competitor Data
Manages customer promo investment with the customer ensuring all MAP accruals input are completed in a timely manner
Manage Internal UI Processes
Monitors implementation and adherence to UI Processes internally across functions and externally with the distributors
Monitors the performance of business partners
Communication: Shares actual performance of Business with the Internal Business Partners
QUALIFICATIONS
Be a strategic, highly adaptable and entrepreneurial person
Demonstrate strong ownership to work independently & effectively
Embrace a high growth mindset with strong love for consumers, shoppers, and customers
Have strong financial acumen and analytical skills
Have strong communication, negotiation and influencing skills with key stakeholders
Have experience working and leading in cross-functional teams. 5-8 years’ experience in FMCG industry in Customer Development or Marketing function
A bachelor’s degree in any discipline
Experience of account management in HABA & Club channel (POYA, Cosmed, Watsons, Costco) is a plus
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.