To plan and execute sales, distribution, and marketing strategies to achieve sales goals for specific products and assigned territories. The role involves meeting targets, evaluating performance, and directing sales activities.

Responsibilities of a Unit Sales Manager:
Strategy Implementation: Directing the implementation of sales, distribution, and marketing strategies within a defined territory. 
Goal Attainment: Ensuring that sales goals and targets for specific products, such as flour and bakery ingredients, are met. 
Sales Performance: Evaluating the performance of sales teams and the overall sales unit. 
Market Analysis: Analyzing market information to identify opportunities for the products.