Location: Virginia Beach, VA (In-Person)

Overview: ECPI University seeks a dynamic Director of Marketing to lead brand visibility and student recruitment efforts. This role requires strategic oversight of digital and traditional marketing channels, team leadership, and cross-departmental collaboration, ensuring all initiatives align with the university's mission and strategic goals.

Key Responsibilities:

Marketing Strategy: Develop and execute integrated marketing plans across digital (SEO, SEM, Social Media) and traditional channels (PR, TV, Print). Team Leadership: Lead and mentor a marketing team, fostering innovation and collaboration. Collaboration: Work closely with Admissions, Business Development, and other departments to align marketing with recruitment and partnership goals. Budget Management: Oversee the marketing budget, ensuring cost-effective strategies and high ROI. Market Research: Conduct competitive analysis and track KPIs to refine strategies. Vendor Management: Manage relationships with external vendors for marketing and media services. Digital Presence: Oversee website and social media strategies to optimize user engagement and SEO performance.

Qualifications:

Bachelor’s degree in Marketing or related field; Master’s preferred. Proven leadership experience, ideally in higher education or career-focused institutions. Expertise in both digital and traditional marketing channels. Strong analytical, budget management, and team-building skills.

About ECPI University: A leader in STEM+H education, ECPI University offers career-focused programs across technology, health sciences, business, and more, with campuses throughout the Southeast and an extensive online presence. We are dedicated to preparing students for career success through hands-on learning.