Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!
Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com.
This position is based in Northbrook, Illinois. Hybrid work from certain states may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines. Candidates interested in hybrid work are encouraged to apply.
Purpose:
The US Omnichannel Experience Lead is a core member of the Brand Integrated Product Team with direct reporting into the Omnichannel Strategy & Operations organization. The candidate is responsible for translating brand strategy into robust omnichannel engagement in partnership with Brand, through the development of focused, integrated and innovative customer journeys and experiences, helping to maximize brand impact with key customers. This role will be the lead and single point of accountability for all brand Omnichannel efforts requiring depth and breadth of commercial/omnichannel experience, high level of collaborative skills, and proven strategic leadership. This Omnichannel Lead must be prepared to provide strategic/operational recommendations and regular performance updates to senior leaders.
Essential Job Responsibilities:
Translate brand strategy to in-market execution: Implement and oversee the management of an omnichannel ecosystem focused on the integration and coordinated delivery of content via personal, non-personal, and digital customer engagement channels, created in partnership with Brand. Ensure operational plans are aligned with brand strategies: Partner with Brand to ensure omnichannel operational plans (including: engagement framework; tailored messaging, activation, etc). are aligned with brand strategies and integrated into the brand/tactical planning process to facilitate seamless execution across all customer engagement channels Enhance and amplify the brand’s value proposition via omnichannel capabilities: Enhance and amplify brand positioning and messages by partnering with Brand to thoughtfully select the right tools, tactics, and channels while extending customer reach and engagement frequency. Embed critical omnichannel operating capabilities to maximize customer interaction. Proactively monitor, optimize and report on key activity performance: Partner closely with key internal/external partners to develop robust monitoring and reporting of key activity performance indicators. Partner with Brand @ Center team and Commercial Insights lead to build data-based and insight driven campaigns that drive customer activation while adjusting to evolving market dynamics, barriers and customer needs. Look for opportunities to optimize best-practice learnings, activities and resources across brands. Manage the omnichannel/allocated A&P budget: Manage the Omnichannel and/or budget allocated by the brand while creating operational efficiency and maximizing resources/production capabilities to deliver against brand financial and performance goals. Build and strengthen internal and external relationships to drive maximum omnichannel value: Manage relationships with agencies, external alliance/co-promote partners and internal colleagues including Marketing, Sales, Commercial Insights, and Medical Affairs to synchronize customer journeys and implementation plans across target audiences while ensuring regulatory, legal and compliance adherence. Evaluate new and innovative technology/approaches to enhance customer engagement effectiveness: Identify new and innovative approaches/technologies to address the needs of an evolving market. Leverage category trends and best practices sourced from competitors, consultants and industry innovators to enhance our omnichannel capabilities and in-market performance.