Our Digital teams are right at the heart of what we do. Surrounded by some of the best Digital Specialists in the industry, you’ll bring your own ideas to the business - helping to shape the experience of our customers as part of a forward-thinking team.

As a UX Researcher, you will contribute from an early research stage through to delivery. In doing so, you will make a massive impact on what we are doing. We want to enhance our customer journey and engagement by providing them with a mobile app through which we can interact with the brand.
This includes showcasing and selling our products online, retaining our customers, and ensuring we deliver a best-in-class, efficient customer experience. We are promoting user-centred design thinking and data-driven change whilst facilitating design research to help Primark achieve business goals for the mobile app


What You’ll Get
The world is changing and it’s important we support our colleagues. People are at the heart of what we do at Primark so it’s essential we provide the right environment for you to perform at your best. That’s why we offer benefits that put you first.

Some of our benefits are:27 days of leave, plus bank holidays and if you want, you can buy 5 more. Flexible Working, the opportunity for an early Friday finish, and a subsidised cafeteria. Primark Perks – Discounts with some local partner businesses to our offices

What You’ll Do:
In your role, you’ll collaborate with different people across a range of skill sets. Here’s a flavour of your day-to-day:Work with multidisciplinary teams, senior stakeholders, designers, product managers and engineers to conduct user research (qualitative and quantitative)Analyse quantitative data from Contentsquare and Google Analytics to support research findings from qualitative usability testing.Analyse the difference between the app and the web journeys and provide recommendations specific to the app.Conduct, and analyse research and make recommendations for experimentation.Collaborate with product roadmaps to plan and identify gaps in user knowledge.Create and grow Primark’s customer and employee panel which can be utilised for research.
What You’ll Bring
Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:
Analysis and synthesis: You understand and can support teams to apply a range of methods to analyse research data and synthesise findings. You know how to engage sceptical colleagues in analysis and synthesis. You can advise on the choice and application of techniques and can critique colleagues’ findings to ensure best practice.Inclusive research: You can ensure teams understand the diversity of users of Primark. You know how to include all kinds of users in appropriate research activities. You can advocate for inclusive practices, assist teams in design, and deliver accessible services that work for all users.Research skills: You have experience with, and can support teams adopting, a wide range of user research methods. You can plan user research for services with complex user needs and complex user journeys. You can advise colleagues on the choice and application of research methods to assure best practice.Society and technology: You understand the social context for Primark. You can align user research activities to ensure your team understand changing user behaviour.Strategic insight: You understand what problem the team is trying to solve. You can align user research activities to inform decision-making and action.
Ready? Good - because we can’t wait to see what you can offer. You’ll be joining a team of diverse, passionate, and talented individuals where you’ll truly belong, collaborating on projects that will shape the future of our industry. If you’re excited about this role but don’t meet all the criteria, we encourage you to apply. You may be the right candidate for this role or another one, and our recruitment team Can determine where your skills may fit in at Primark.

Apply to be part of our future and we’ll help you develop yours.

If you need any reasonable adjustments or have an accessibility request during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.

All offers of employment are subject to background checks, including the right to work, reference education and for some roles criminal, and financial checks. If you have any concerns please reach out to our talent acquisition team to discuss Apply