Berlin, Germany
15 hours ago
Vaccines Marketing Director (m/f/d)

A career at Pfizer offers opportunity, ownership and impact.


All over the world, Pfizer colleagues work together to positively impact health for everyone, everywhere. Our colleagues have the opportunity to grow and develop a career that offers both individual and company success; be part of an ownership culture that values diversity and where all colleagues are energized and engaged; and the ability to impact the health and lives of millions of people. Pfizer, a global leader in the biopharmaceutical industry, is continuously seeking top talent who are inspired by our purpose to innovate to bring therapies to patients that significantly improve their lives.


Right now, we are seeking highly qualified candidates to fill the position based in Berlin:

Vaccines Marketing Director (m/f/d)

What you can expect:

Owns and leads the strategy for all inline assets within Vaccines BU. Leads the Marketing Team (Country Brand Leads, Marketing trainees, working students).

Is responsible for the implementation of global strategies and tactics across all assets with appropriate tailoring to meet market specific needs using a combination of environmental analyses, HCP and patient insights and in-depth understanding of payer/policy maker positions.

Develops and directs marketing programs where applicable. Ensures a Patients First approach is taken with all key strategies and tactics; develops long-term relationships with all relevant stakeholders (e.g. patient groups, HCP Associations).

Directs market plan and/or launch programs to create demand and maximize sales of a specific product, product line, or product area

Ensures the patient journey is mapped and understood for key indications with patient insights and needs incorporated into plans

Ensures full understanding of current treatment paradigms and patient, HCP and payer attitudes towards the treatment of the therapeutic area

Set-up and leadership of market XFT with membership to include regulatory, medical, market access and local policy and public affairs

Influences & tailors global communications plan and data to local needs and execute global campaign(s) at local level leveraging country specific data and available outcomes resources

Engages local patient advocacy groups and physician groups in the therapeutic area and work to ensure support of communications plan

Engages, in association with local market access, payers to ensure burden of illness to health systems is understood and ensure full understanding of payer requirements. Communicates value of our medicines within responsible indication.

Supports and supplements Vaccines lead with external stakeholder communications objectives and plans

Works closely with global team to implement and launch campaigns through digital channels whilst leveraging innovative methods of engagement with critical stakeholders

Manages therapeutic area budget and leads therapeutic area OP for Germany

Feeds into global market research projects as appropriate

Develops innovative, advanced new concepts that improve processes / products across own and related disciplines

Leads with example both towards direct reports and in the x-functional environment

Manages performance of direct and indirect reports and supports Sub Business Unit/Sub Operating Unit objectives through goal setting, ongoing assessment and coaching and performance evaluation

Develops a talent base and recognizes development needs and identifies/creates development opportunities (e.g., special assignments) for colleagues within own Sub Business Unit/Sub Operating Unit

What you offer:

Several years pharmaceutical commercial (marketing and/ or sales) experience with access experience is a plus

Proven success in brand/portfolio management at country or global level

Knowledge and experience in Vaccines is preferred, not required

Deep understanding of the German healthcare system

Vast experience in strategy development with a particular focus on Market Access levers

Experience in developing innovative digital approaches to business challenges and a forward looking mindset regarding digital transformation

Bachelor’s Degree; Master degree, PhD or MBA desired

Strong cross-functional collaborative skills and ability to deliver stretching results in matrix complex situations

Proven ability to perform effectively in a complex, changing environment (across brands, markets, functions, cultures) and professional maturity to deal with ambiguity

Strong strategic skills including ability to balance short term needs and long term vision

Upholding values/adhering to standards, role modelling, visibility and inspirational leadership

Expect candidates to demonstrate these commercial /management competencies:

Marketing, Customer (patient, payer & HCP) and Competitor Insight

Access and policy understanding with ability to influence and communicate appropriately

Proven capabilities of internal and external networking

Strategic and Operational Business/Marketing Planning & Excellent Execution

Data analysis, interpretation and communications

Understanding of future trends and high level of comfort in developing multichannel, innovative strategies

Performance and Program Metrics Focused

Exceptional interpersonal skills

Exceptional prioritization across markets in a resource-constrained environment

English and German proficiency required

Together we stand for:

Breakthroughs that change patients' lives – In order to fulfill our corporate purpose, a value-oriented corporate culture guides our actions. Pfizer's values ​​are: Courage, Excellence, Equity & Joy.

Courage: One bold way we are achieving our goals is our company-wide digital transformation strategy. Our flat hierarchies enable short decision-making paths.

Excellence: We focus on what is really important, take responsibility, measure progress and work together in a spirit of trust. Together we rely on an agile way of working that encourages our employees to balance their private and work lives and to promote personal development.

Equity: We believe that different experiences are valuable, which is why every opinion is heard and valued. These experiences and opinions enrich the entire company. In this way, we promote a diverse and inclusive working environment in which colleagues in various Diversity, Equity & Inclusion (DE&I) working groups such as, e.g. Engage Empowered Women, LGBT*IQ , DisAbility, X-Gen.

Joy: If we experience our work as meaningful, we get a lot in return. We achieve this by being proud of the contribution we make, appreciating each other and sharing this with joy and recognition. Our BRAVO Award program gives us an appreciative opportunity to do so. Our employees benefit from a comprehensive company health management "Pfizer in Balance" also during working hours.

Visit our website for more Information at: Arbeiten bei Pfizer Deutschland

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„Breakthroughs that change patients’ lives“ - Unser klares Unternehmensziel ist es, Durchbrüche zu erreichen, die das Leben von PatienInnen verändern. Sie sind der Sinn unseres Tuns. Wenn Sie Teil dieser Vision sein wollen und die gleiche Leidenschaft teilen, ist Pfizer der ideale Ort, um eine Karriere zu beginnen oder um eine erfolgreich fortzusetzen.  

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