Now that you’ve found the job description, what’s next?

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.  

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you.

To learn more about our values and our culture, visit Vans Careers or www.vans.com.

What will you do?

A day in the life of a Director, Global Go-to-Market at Vans looks a little like this.

Reporting directly to the Chief Strategy & Transformation Officer, this leader is responsible for GTM strategies from pre-season planning to market exit, aligning all regions with brand strategy, ensuring region insights are  incorporated into the brand efforts, and driving adoption and adherence to milestones and deliverables across functions. They are responsible for driving the transformation of the GTM process within the brand to align to the "VF Way". They are accountable for establishing ongoing improvements to GTM processes and advising counterparts at other brands and in regions to drive global line adoption. Additionally, they drive consistency in brand representation across regions, and increased speed to market. This role is also responsible for the development of new GTM ideas in response to competitor GTM strategies.

Let’s break down that day-in-the-life a bit more.

Drive GTM Transformation in Brand

Drive the development and adoption of new processes and deliverables across all functions, aligning to overarching Company objectives and market dynamics

Establish the KPIs that will used to track effectiveness

Preparation for seasonal execution

Ensure regional milestones are aligned with global objectives for cohesive execution. 

Partner closely with Regional GTM leads, supporting retail partners & distributors to strengthen and unlock mutual growth opportunities

E2E process execution

Lead the global GTM process from concept through exit, in partnership with the product creation ops and merch ops teams

Collaborate with regional GTM partners for cross-region visibility, adjusting plans to meet local needs while staying true to global brand strategy.

Drive alignment & enforce adherence to calendar deadlines, decisions, etc., ensuring launch readiness for timely and successful product rollouts

Identify and prioritize growth opportunities across regions, channels, and customer segments, building frameworks for market-entry strategies, product launches and regional scaling efforts

Ongoing process optimization

Define and and evolve the overall VF GTM process, conduct regular reviews with regional teams to both establish and evaluate GTM performance, track KPIs, and identify areas for improvement

Review competitor GTM strategies to identify opportunities for differentiation and improvement in brand positioning

Refine objectives, outcomes, and participant lists for key global GTM meetings as needed.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 8-10+ years of progressive experience and professional achievements in GTM, Strategy, or Retail Operations within a Global organization.

The foundation skills you will need in this position are:

Communication and influence to drive adoption to new ways of working, serving as a trusted advisor to executive leadership, while providing proactive updates to GTM performance, opportunities and risks

Strategic alignment & operational execution (ability to connect GTM plans to long-term brand strategy, driving alignment between global strategies and local market needs)

Cross-functional leadership (foster a culture of collaboration, innovation, change management and accountability)

Organizational and project management (proficient in coordinating complex, multi-region GTM timelines)

Product & retail expertise (deep expertise in the retail industry, with experience navigating diverse markets and customer landscapes

There are also a few skills that are not required but preferred.

MBA or advanced degree in business, marketing, or a related field.

Experience in digital transformation and omnichannel retail environments.

Familiarity with emerging technologies and trends in the retail landscape.

What do we offer you?

At Vans, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

To learn more about Vans’ benefits package, follow this MyVFBenefits.com and click “Looking to Join VF”.

To learn more about Vans‘ Diversity and Inclusion efforts, go to www.vans.com.

Now WE have a question for YOU.

Are you in?

Hiring Range:

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.  If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.