Sr. Manager, Marketing Operations (Americas)

As the Sr. Manager, Marketing Operations you will be a vital member of the Vans Americas Marketing Operations team that is charged with orchestrating the planning and execution of highly effective Marketing campaigns that drive growth for our brand at every point of distribution.  You will play a critical role in modernizing the Go-To-Market process, creating connectivity and unlocking efficiency to enable Vans Americas Marketing team to tell our most important Brand, Sports and Product Marketing stories each season, consistently across the globe.

Your dedication, passion and attention to detail will make the Vans Marketing team the most efficient team in the industry, enable us to be a globally consistent and locally relevant brand and as a result supports Vans in reaching our long term brand and financial goals. Your passion for collaborating, organizing and helping others is infectious and your interest in action sports, art, music and street culture will put you at the center of a brand that continues to write history and is at the forefront of Marketing innovation, design and culture.

Join the Vans Family

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the creative voyagers within our company and community.  For them, creativity is about the journey, not just the output.  Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have HEART – also referred to as the “Van Doren Spirit”.  We are relentlessly CURIOUS about our consumers and the world around us. We are UNAPOLOGETICALLY AUTHENTIC and whole heartedly believe the most “Off the Wall” thing you can do is be yourself.  We are driven by a spirit of INGENUITY.  And we are passionate about local COMMUNITIES.  And most of all, we are a family that has fun together.

At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential. 

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

How You Will Make a Difference

What you will do:

You will be the creator, owner and manager of the seasonal Internal Marketing Calendar and ensure that all parties are aware, informed and signed up to meeting marketing deliverables in connection with the Go-To-Market process.

You will manage all seasonal Go-To-Market deliverables for Brand Marketing, Category Marketing, Retail/DTC Marketing across Marketing functions and cross-functionally with Strategy/GTM, Merchandising and Design and other functions as applicable.

You will act as the conduit between the Marketing and Creative teams to ensure calendar, milestone, and deliverable alignment takes place.

You will work with the Marketing team to build, plan and track budgets, deliverables, and milestones across projects.

You will serve as a key thought partner and advisor in reshaping Marketing GTM processes to support the evolving needs and requirements of the Americas Marketing team, and lead implementation across teams.

You will lead the development and rollout of an integrated Smartsheet framework to include all Americas Marketing functions with extension to Regional Marketing teams, to support a single point of access for Marketing GTM milestones and updates year-round. 

How you will do it:

You will operate with relentless positivity and drive a culture rooted in teamwork and collaboration.

You act with integrity, transparency, honesty, openness, curiosity, kindness and authenticity.

You will act as a cross-functional leader, driving alignment with stakeholders in Global and Regional Marketing, Strategy and GTM, Merchandising and Design, as well as at the Vans executive level.

With a strong collaborative and problem-solving approach, you will successfully manage multiple deadlines and changes that occur each season.

Your diverse experiences and background enable you to provide a unique perspective to fuel our global growth.  Additionally, you are inclusive and value differing points of view.

What success looks like:

You will embed yourself in the Americas Marketing team and be the subject matter expert on GTM and Operational processes.

The Americas Marketing teams will always understand and be aware of what’s due when and what’s coming up next to ensure GTM success each season.

You will help the Vans Marketing Operations team achieve its near and mid-term strategic objectives and goals.

Our team is better when you are a part of it and the Americas Marketing organization feels and operates like a true team with clear accountabilities, objectives and success metrics connected to Marketing Operations and GTM.

Free To Be, Inclusion & Diversity

As a mission-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience: 5+ years

Educational Position Requirements:

A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

What we expect you already know:

Expert knowledge of building and managing a GTM process, across multiple functions

Ability to prioritize, multitask and adjust in a dynamic, fast-changing environment while driving results and maintaining a high level of accountabilty

Posess a strategic mindset and ability to understand, assess and problem solve

Excellent project management and organization skills with impeccable attention to detail

Stellar communication skills and ability to drive cross-functional engagement and buy-in

Comfortable delivering presentations and speaking to large audiences

Experience working in a large, highly complex global organization and understanding of cultural nuances

What we will teach you:

How to create Global and Regional cross-functional alignment to common goals within a matrixed, Vans organization

How to operate a cross functional Go To Market process working with Global and Regional Marketing teams

How to build and sustain positive working relationships with peers at all levels of the organization

How to align functions, content, and prioritize competing demands and ultimately, drive accurate and on time delivery for Go To Market materials to drive consistency for a Global Brand

Further develop your ability to communicate, influence, and build consensus among teams with a variety of priorities

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Perservere.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question. Are you in?

Hiring Range:

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.  If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.