. ROLE PURPOSE
The field promoter is the Syngenta representative to the channel. They will be expected to create a rapport with the farmer to be able to advocate for Syngenta varieties and push for trial and use. The field promoter will also service the retailer in their specific region of jurisdiction and ensure that product is constantly available at this level to reach the farmer. The promoter will also be expected to have contact with the distributor in their region and ensure stock levels are well planned as well as ensuring the distributor’s account is balanced.
. ACCOUNTABILITIES
Demo creation at farmer level to ensure that there is visible evidence of Syngenta varieties performanceInformation dissemination to farmers via technical training to these farmers in the promoter’s regionOrganizing and implementing events to market Syngenta in the region. These include but are not limited to field days, product launches, stakeholder trainingConstant contact with other players in the channel e.g. YPRs to be able to increase their knowledge and utilization of Syngenta productsSuccessful introduction of new products to the channel players in their regions via demos and technical trainingWeekly visits to the retailers’ and distributors’ outlets to check on stock levelsFollow up on any debt to relevant retailers on behalf of the distributor (they will however not collect funds on behalf of the distributor. They will only follow up to ensure payment is made)Monitoring movement of product via sales at the retailers’ and distributors’ premisesCompany Description
Syngenta Seeds is one of the world’s largest developers and producers of seed for farmers, commercial growers, retailers and small seed companies. Syngenta seeds improve the quality and yields of crops. High-quality seeds ensure better and more productive crops, which is why farmers invest in them. Advanced seeds help mitigate risks such as disease and drought and allow farmers to grow food using less land, less water and fewer
inputs.
Syngenta Seeds brings farmers more vigorous, stronger, resistant plants, including innovative hybrid varieties and biotech crops that can thrive even in challenging growing conditions.
Syngenta Seeds is headquartered in the United States.
Qualifications
KNOWLEDGE SKILLS & EXPERIENCE:
Critical Knowledge and experience:
Agricultural diploma. Degree will be an added advantageMinimum 1-year sales experience in agriculturePaid member of AIZTechnical experience (including demo creation, training on agronomy and crop protection, geographical and environmental knowledge, climatic knowledge).Driving is a requirement (for motor bikes and vehicles- manual shift is a plus)Good knowledge of the Veg Seeds market and customer needsOther behaviours critical for the role:
Focus on customersCommunicate with impactGood sales influence skillsHonesty and integrityTeam player spiritDeep understanding of product behaviour and performanceAdditional Information
KEY COMPETENCIES FOR ROLE
Essential Syngenta Competencies Key behavioural Indicators
Performance Orientation: Make things happen – delivers quality at speed. Seizes opportunities to improve business performance.
Customer Focused : Reputation for consistent customer focus. Knowledge and insights about customer and their needs
Change Orientation : Evidence of continuous improvement and development.
Organisation Effectiveness : Good grasp of reality for the front line. Communicates effectively with key stakeholders (int/external). Strong organizational of daily work
Strategic Ability : Implements strategy successfully. Thinks outside the box – finds novel solutions.
NATURE OF CONTRACT
Fixed term contract