Client Reference Code: 2025-49218

Do you have a passion for driving new customer growth? Do you have passion to leverage modern marketing technologies, data and messaging framework to reach audiences and drive outcomes? If so, you could excel as a Vice President, Residential Go-To-Market Strategy and Planning at Spectrum.

At Spectrum, we keep nearly 32 million customers connected across our 41-state footprint. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice. Our Vice President, Residential Go-To-Market Strategy and Planning will play an central role in the strategy, execution and optimization of Spectrum Residential Marketing campaigns that drive new subscriber acquisition for the company across our product offerings Spectrum Internet®, TV, Mobile and Voice.

BE PART OF THE CONNECTION

As a Vice President, Residential Go-To-Market Strategy and Planning you will design and execute campaigns to attain lead goals that support the company goals using market opportunity research, market sizing data, client, sales and product trend data as well as buyer propensity models. You’ll work on a high-performing, collaborative team that supports one another each and every day. It’s a career that develops as you do, with opportunities to grow.

WHAT OUR VICE PRESIDENT, RESIDENTIAL GO-TO-MARKET STRATEGY AND PLANNING ENJOY MOST

Developing campaign strategies based on proven marketing best practices and modern marketing strategies targeted new subscriber acquisition for residential passings.Driving qualified sales opportunities to online and sales call centers to directly contribute to overall sales productivity, achievement of marketing and sales goals and attainment of targets.Designing, targeting and sizing campaigns based on demographic and buying propensity models from data available within our internal and external sources.
Partnering with Product Marketing to align product positioning and messaging as well as known buying criteria and behaviors for prospects across multiple dwell types (SDU, MDU, etc).Partnering with Marketing Analytics to evaluate campaign effectiveness and document and report on campaign attribution, direct marketing contribution and overall marketing influence.Contributing to the development of long term data management platform strategies for targeting and retargeting of digital and direct response tactics.
Working closely with the sales leadership team to develop high yielding marketing tactics to drive subscriber growth.Supporting launch of campaigns to inbound sales, online and other sales teams with development of campaign summary.

You’ll actively and consistently supports all efforts to simplify and enhance the customer experience through partnering with cross-functional teams to leverage brand messages, content, product positioning and audience strategies to design well targeted and effective campaigns using direct response tactics, digital ads and traditional media. You must be resourceful, eager to learn and able to adapt to an ever-evolving work environment and industry. If you’re up to the challenge, you’ll find a rewarding and fulfilling career at Spectrum.

WHAT YOU’LL BRING TO SPECTRUM

Required Qualifications

Experience: Progressive responsibility in marketing, demand or lead generation strategy, execution, and communications 15+ years. Leadership experience of marketing teams with > 15 employees 7-10+ years.Education: Bachelor’s degree requiredTechnical skills: Knowledge of enterprise B2C marketing. Expertise in modern marketing strategies and platforms enabled by marketing automation, customer relationship management systems, segmentation and personalization strategies, and digital targeting marketing platforms as well as in-depth knowledge of the latest techniques in account-based marketing and complex account marketing strategies.Skills: Must be able to multi-task across at multiple different functional teams, agency partners and all marketing team members.Abilities: Can read, write, speak and understand English. Can understand and analyze market sizing and prospect segmentation data, develop unique customer insights and translate them into detailed and concrete marketing strategies with proven prior experience in developing and executing large scale campaigns

SPECTRUM CONNECTS YOU TO MORE

Dynamic Growth: The growth of our industry and evolving technology powers our employees’ careers as they move up or around the companySupportive Teams: Who you are matters here. And, we aim to foster an inclusive workplace where every person is empowered to bring their best ideasLearning Culture: With a focus on training and development, employees can have confidence that day one is truly just the beginning of a dynamic careerTotal Rewards:See all the ways we invest in you—at work and in life

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Job Code : XMK034

2025-49218
Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.


A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
FCC Unit: HQ452 Business Unit: Marketing Zip Code: 06902

Who You Are Matters Here

We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. Learn about our inclusive culture.