Company Description

We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you’re our next VP, Strategy, helping us to deliver game-changing campaigns for consumers & HCPs.

Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re gonna dig working with us.

Job Description

How you’ll strengthen the team:

Here’s how you’ll make your mark:

Proactive, anticipating needs before being askedAttentive to detail with a commitment to get the job done wellA positive and adaptable multi-taskerResourceful and quick-thinking when facing challengesA great communicator with creative problem-solving skillsTeam player

How you’ll grow with us:

VP, Strategy is where you’ll start, but we’re always planning for where you’ll go. Our VP, Strategy’s are all expected to hone skills that will help build on their careers. Those skills include:

Develop strong client relationships as a key strategic and business partnerGuide the strategic direction in relation to our clients’ omni-channel marketing approachKnowledge in different qualitative and quantitative research techniques to garner and unearth insights that spark the creative processOwn and develop inspiring creative and project briefs (big idea, digital and other tactical briefs) including leading inspiration workshops and creative check-ins.Create engagement strategy including messaging, cadence, experience and analyticsDevelop of business requirements for implementationWork with marketing tech stack to execute and implement CRM programs and analytics for business impactAssist team in planning activities such as brainstorming, client onboarding, and internal meetingsCollect information around vendors and share knowledge with othersAbility to travel – to client’s office and for various types of research

Qualifications

Across 9+ years of experience, you’re setting the gold standard for others in Strategy. These are the core skills you’ve totally nailed:

Experience as a marketing strategist, omni-channel CRM engagement strategist, digital transformation, consultant working within an advertising/marketing agency or consulting environment.Experience with pharma and healthcare brandsQuantitative and qualitative thinker with experience in developing holistic consumer journeys, channel planning, and creative briefsExpertise in marketing analytics and data driven marketingWorking knowledge of marketing databases and application to omni-channel programsExperience in attending research (qualitative consumer groups, in-home research, innovation research, writing concepts, etc.)Enjoys marketing and digital marketing theories and principles and wants to share best practices broadly amongst the teamFinds satisfaction in problem solving and meeting commitments with tight deadlines in a fast-paced environmentExcellent interpersonal skills; the ability to influence cross-functional teams without direct authorityExhibits strong written and oral communication skillsBring a rounded competency set spanning brand strategy/creative development and digital engagement.Creative thinkerAdept at storytellingAble to simplify and clarify complex conceptsExcellent analytical skills Presence and personality, specifically;Superb and persuasive communications skills, both written and verbalClients and the internal team want to work with youLeadership skills (able to hold your own with senior client leadership)Experience with the following platforms:CRM marketing platformsWeb analytics: Google Analytics

Additional Information

Compensation Range: $153,000 - $257,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/18/2024.