**We are Generac, a leading energy technology company committed to powering a smarter world.** Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. The VP Residential Dealer Sales is responsible for leading and directing the sales team to achieve short and long-range strategic objectives through successful planning and execution of sales strategies for the Residential Dealer Sales Channel. The VP Sales is responsible for the entire range of sales planning and development, sales promotion, and sales activities. The role will work closely with other departments, such as marketing and product development, to ensure alignment with company goals and objectives. The VP Sales will also drive market input back to the organization to improve positioning with programs, product development, and end user support to Generac customers across energy technology products and solutions. In addition, this role will provide strategic direction to the broader Dealer Sales team in support of new product and service introduction for our dealer network to integrate into their business model. This role requires a blend of strategic thinking, leadership, and operation expertise to oversee sales growth, strategies, and performance. **Major Responsibilities** **30%:** Sales Strategy Development and Execution - Develop and implement the overall sales strategy to meet revenue targets, increase gross profit, and expand market share. Align sales strategies with company objectives and market dynamics, adjusting as necessary to maintain competitiveness. Provide strategic direction and education to the field sales organization and dealer partners related to new, integrated products and services. Monitor and report on dealer adoption or “uptake” rate. Analyze market trends, customer and end consumer needs, and competitor activities to refine sales approaches. Stay abreast of industry trends, new technologies, and competitive landscapes. Build and maintain strong relationships with key customers, clients, and partners. Engage in high-level negotiations and close national sales agreements to ensure long-term business success. **30%:** Revenue Growth and Profitability - Identify new sales opportunities and target markets to drive revenue growth. Oversee the development and execution of sales forecasts and budgets. Implement effective sales processes and methodologies to maximize profitability. Develop annual sales budgets and forecasts, ensuring alignment with financial goals. Monitor sales expenses to ensure cost-effectiveness and maximize return on investment. **20%:** Cross-Functional Collaboration - Work closely with marketing, product, and operations teams to ensure a unified approach to market penetration and customer acquisition. Provide feedback to product teams on customer preferences and market trends to inform product development. **20%:** Leadership and Team Management - Lead, mentor, and manage a high performing sales team, including sales directors, managers, and individual contributors. Establish clear goals and KPIs for the sales team, ensuring performance is aligned with company expectations. Provide coaching and training to enhance team capabilities and foster a collaborative, results-driven culture. Monitor and evaluate sales performance metrics and implement corrective actions when necessary. Use CRM tools and analytics to track sales pipeline, conversion rates, and team performance. Provide regular reports to executive leadership on sales performance, challenges, and opportunities. **Other Duties as assigned and the following:** + Establishes and maintains critical industry contacts representing the company to key customers. + Plans for and oversees sales meetings, trade shows and hosts site-visits for key business partners. + Incorporates Generac's customer focused values and concepts of quality into the determination, communication, review and continuous improvement of the customer support functions and planning process. + Conducts monthly operational reviews on key customer support issues, performance reports, and competitive pricing and promotion analysis. + Provides strategic and operational input to Product Development and Engineering, controls budgets for responsible areas, and ensures that customer goals are met. **Minimum Job Requirements** **Education** + Bachelor’s degree in Business, Marketing or related degree. **Work Experience** + Minimum of 10 years of progressively increasing sales management and client relationship experience, including leading sales teams. + Previous experience in a manufacturing environment with technical product experience. **Knowledge / Skills / Abilities** + Ability to travel as required up to 50%. Mainly domestic travel, but some international travel may be needed. + Deep knowledge of sales analytics, CRM systems, and performance management tools. + Account plan development skills and abilities. + Business planning, budgeting, and P&L knowledge and skills. **Preferred Job Requirements** **Education** MBA preferred **Work Experience** + 12+ years experience developing business / client relationships and executing critical growth-oriented projects. + 5 years in a VP sales/business development leadership position with a proven track record of significant growth achievement. + Proven success in developing and fostering business relationships within partner networks. + Prior experience in a manufacturing environment. **Knowledge / Skills / Abilities** + Strong leadership and team building capabilities, with the ability to inspire and motivate large sales teams. + Exceptional communication and negotiation skills, with the ability to engage with executive stakeholders. + Ability to navigate complex competitive markets. + Strategic thinking with a strong results-oriented focus. + Ability to navigate ambiguity in a rapidly evolving environment across multiple time zones and cultures. + Extensive client relationship building skills and abilities. + Excellent presentation skills. + Excellent organizational skills. + Detail oriented. + Creative thinking and problem-solving skills. + Ability to learn and utilize internal processes and systems to support accounts. + Ability to work independently in an entrepreneurial culture. **_Office Environment (Includes field sales):_** While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Up to 50 _%_ travel and valid Driver’s License required. **Physical Demands** : While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel. _“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”_ Our success is directly tied to our employees’ professional growth and personal well-being, combined with strong families and communities. As an inclusive workplace, our employees embrace diversity, celebrate differences, and treat others with equality and respect. Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.