Job Summary: WHO ARE WE? Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com. WHO ARE YOU? Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! THE ROLE The Vice President of Digital Marketing Strategy will lead digital marketing efforts across Live Nation’s core divisions — Concerts, Venues, Ticketing, and Sponsorship. This role involves developing and executing innovative, data-driven marketing strategies to drive ticket sales, enhance fan engagement, and unlock sponsorship opportunities across our live events portfolio. The VP will collaborate closely with senior executives to align marketing initiatives with business objectives, ensuring a clear understanding of how digital marketing contributes to overall success. WHAT THIS ROLE WILL DO + Lead Strategy & Execution: Develop and implement a global digital marketing strategy aligned with Live Nation’s business goals across live events, while driving cross-functional collaboration with concerts, venues, ticketing, and sponsorship teams. + Drive Data-Driven Insights & Optimization: Leverage analytics to monitor campaign performance, refine strategies, and optimize marketing efforts (traffic, engagement, ROI), while driving A/B testing and other data-driven tactics for continuous improvement. + Enhance Fan Engagement & Retention: Use digital channels to improve the fan journey from event discovery to show day, implementing personalized campaigns, rewards programs, and leveraging emerging technologies (AR/VR, AI) to boost fan engagement. + Champion Innovation & Technology: Stay ahead of industry trends, champion new digital marketing technologies, and partner with tech teams to create marketing capabilities and automations that streamline operations and enhance the fan experience. + Manage Budget & Resources: Oversee and optimize the digital marketing budget, ensuring resource allocation aligns with business goals and delivers measurable results, while managing team and technology costs efficiently. + Lead & Develop Team: Build, mentor, and lead a high-performing digital marketing team, fostering creativity, collaboration, and continuous professional development to stay ahead of industry trends. WHAT THIS PERSON WILL BRING + 10+ years of experience in digital marketing, with at least 5 years in a senior leadership role. + 2 to 5 years of experience as a strategy consultant at a top tier firm preferred + Proven track record in developing and executing successful digital marketing growth strategies across multiple channels and regions. + Experience partnering with senior executives and talent to drive digital marketing innovation and transformation + Ability to roll-up your sleeves and get into the weeds to deliver meaningful change and impact for the business Skills & Knowledge: + Expertise in digital marketing tools and platforms (social media, programmatic, SEO/SEM, CRM, etc.). + Strong understanding of analytics tools (Google Analytics, social media insights, BI tools, etc.) and ability to distill data into actionable insights + Strong leadership, communication, and interpersonal skills. + Experience managing large, cross-functional teams and navigating complex organizational structures + Expert in Excel and PowerPoint Education: + Bachelor’s degree in Marketing, Business, or related field (MBA preferred) Additional Qualities: + Passion for live events, entertainment, and technology. + Creative and innovative thinker with a strong ability to drive results in a fast-paced, dynamic environment. + Excellent problem-solving, organizational, and project management skills BENEFITS & PERKS Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits: + HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA) + YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days + WEALTH: 401(k) program with company match, stock reimbursement program + FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support + CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment + OTHERS: Volunteer time off, crowdfunding match EQUAL EMPLOYMENT OPPORTUNITY We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas. We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis. HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms. #LI-CB1#LI-HybridLosAngeles,CA ---------- The expected compensation for this position is: $234,000.00 USD - $293,000.00 USD ** Pay is based on a number of factors including market location, qualifications, skills, and experience.