Description Video Content Strategist 3 days a week onsite in Atlanta GA 40hrs a week/ Ongoing Contract About the Role: We are seeking a highly creative and data-driven Video Content Strategist to develop and execute compelling video campaigns across social media platforms, primarily focusing on TikTok, to drive product sales. This role requires a deep understanding of video trends, audience engagement, and social media best practices. Responsibilities: Develop and execute video content strategies:Plan, conceptualize, and produce high-quality video content (e.g., short-form videos, live streams, behind-the-scenes, product demos) aligned with marketing goals and target audience interests. + Conduct thorough audience research and competitor analysis to identify trending formats, sounds, and hashtags. + Develop creative concepts and scripts for engaging video content that effectively communicates product value propositions. Manage social media campaigns:Plan and execute social media campaigns across relevant platforms (TikTok, Instagram, etc.) to maximize reach, engagement, and conversions. + Monitor campaign performance, track key metrics (e.g., views, engagement rate, click-through rate, conversion rate), and analyze data to identify areas for improvement. + A/B test different video formats, creative approaches, and targeting options to optimize campaign performance. Collaborate with cross-functional teams:Work closely with the marketing, sales, and creative teams to ensure alignment of video content with overall marketing objectives. + Collaborate with designers, videographers, and editors to bring video concepts to life. + Build and maintain strong relationships with influencers and other key stakeholders. Stay up-to-date on industry trends:Continuously research and stay informed about the latest trends in social media, video marketing, and online advertising. + Attend industry events, webinars, and conferences to expand knowledge and network with industry professionals. Requirements Qualifications: + 2+ years of experience in social media marketing, video production, or a related field. + Proven track record of success in developing and executing high-performing social media video campaigns. + Strong understanding of social media platforms (especially TikTok), their algorithms, and best practices. + Excellent written and verbal communication, presentation, and interpersonal skills. + Proficiency in video editing software (e.g., Adobe Premiere Pro, After Effects) is a plus. + Strong analytical and problem-solving skills with the ability to analyze data and draw insights. + Highly creative and innovative with a passion for video content creation. + Ability to work independently and as part of a team. + Strong work ethic and the ability to meet deadlines. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .