The Videographer produces professional high-quality video assets that perpetuate the Publix brand and are of the highest technical and aesthetic quality. This is done through a high level of both creative and technical abilities, working with high-end professional video equipment, lighting and audio equipment, hardware, and software, along with a comprehensive knowledge of the Publix brand, structure, and culture. The Videographer oversees the camera and the lighting crew and is responsible for creating the look, color, and lighting, and for framing every single shot in a video or commercial. They work with Art Directors to create video assets that deliver on approved campaign concepts, meet marketing strategies, and represent Publix products in the most accurate and beautiful way possible. They also work with the Video Producer/Directors to video internal training videos, events, and sponsorships, often in high-stress environments with severe time-constraints.

In Publix’s corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix’s corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.

Responsible for:

Creating professional video assets by deciding which types of cameras, camera lenses, camera angles, and camera techniques best bring a concept, project, or idea to life.Capturing video assets of food and lifestyle for marketing and advertising, social media, and internal communications.Using lighting to create the right visual mood the Director or Art Director aspires to achieve, accomplishing this through enhancing an image’s depth, contrast, and contour to support the story’s atmosphere.Producing quality photography of both exterior and interior of the retail stores and store locations.Supporting Producers/Directors on video shoots.Elevating the vision of the Director or Art Director by thinking creatively and introducing ideas and concepts the director may not have considered to enhance the shot or visual appeal.Fostering professional growth of fellow associates by providing mentoring and guidance to Photographers and Production AssistantsSetting up audio/visual (A/V) equipment for Publix meetings and conferences (examples include the Stockholders’ meeting and quarterly financial meetings).Directing crew such as food stylists, grips, gaffers, and production assistants, as well as talent (actors, models) on set.Staying up to date on industry and market trends, methods, and equipment.